{"product_id":"internet-resources-and-services-for-international-marketing-and-advertising-a-global-guide-hardcover","title":"Internet Resources and Services for International Marketing and Advertising: A Global Guide - Hardcover","description":"\u003cp\u003eby \u003cb\u003eJames R. Coyle\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe Internet has had a tremendous impact on worldwide advertising and marketing practices. This comprehensive guide provides information on the international marketing and advertising industries of over 150 countries and regions and includes over 2,000 Web sites containing free information on the subject. Also covered is information on many related marketing subspecialities including direct marketing, customer relationship management, graphic design, retailing, distribution, and packaging. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eEach Internet resource listed includes a title, a URL, and an annotation. Resources are indexed by Web site title, site sponsor, country, and subject.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eJAMES R. COYLE is Assistant Professor at the Zicklin School of Business at Baruch College, City University of New York, where he teaches Internet marketing and advertising campaigns. Coyle's research and publication interests are related to advertising processing, particularly how Web site design tools and principles affect consumer processing. His published research has appeared in the \u003ci\u003eJournal of Advertising\u003c\/i\u003e, \u003ci\u003eJournal of Current Issues and Research in Advertising\u003c\/i\u003e, \u003ci\u003eJournal of Advertising Education\u003c\/i\u003e, and \u003ci\u003eJournal of Broadcasting and Electronic Media\u003c\/i\u003e.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 372\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.88 x 10.12 x 7.02 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 30, 2002\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51800761729312,"sku":"9781573564076","price":171.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/62836889cb0304238bf5b9feda12c57f.webp?v=1780837692","url":"https:\/\/ebocreations.com\/products\/internet-resources-and-services-for-international-marketing-and-advertising-a-global-guide-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}