{"product_id":"introduction-to-sport-marketing-paperback","title":"Introduction to Sport Marketing - Paperback","description":"\u003cp\u003eby \u003cb\u003eAaron C. T. Smith\u003c\/b\u003e (Author), \u003cb\u003eConstantino Stavros\u003c\/b\u003e (Author), \u003cb\u003eJames Skinner\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eNow in a fully revised and updated third edition, \u003ci\u003eIntroduction to Sport Marketing\u003c\/i\u003e is a clear, straightforward and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAaron C.T. Smith \u003c\/strong\u003eis Professor and Director of the University of Canberra Research Institute for Sport and Exercise (UC-RISE) in Australia, and Professor in the Institute for Sport Business at Loughborough University London, UK. Aaron works at the intersections of money and meaning, and brains and brands to explain sport performance, business innovation, fan psychology, and digital engagement.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eConstantino Stavros \u003c\/strong\u003eis Professor of Marketing at RMIT University, Australia, and Deputy Dean (Learning \u0026amp; Teaching) in its School of Economics, Finance \u0026amp; Marketing. He possesses a global understanding of contemporary marketing practice, particularly in the application of strategic concepts in communication and the development and function of marketing both through, and of, sport.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eJames Skinner \u003c\/strong\u003eis Dean of Newcastle Business School in NSW, Australia. Prior to this appointment, he was the Director of the Institute for Sport Business, and Professor of Sport Business at Loughborough University London, UK. His research transverses both the commercial and socio-cultural contributions and challenges of sport. His current research centres on the global political economy of sport and role of sport in shaping and reshaping a nation's identity and building its brand.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAndrea N. Geurin \u003c\/strong\u003eis Professor in Sport Business at Loughborough University London, UK, where she also serves as the Director of the Institute for Sport Business. Her research focuses primarily on athletes' and sport organisations' use of social and digital media as a marketing communication tool. In 2023, she was honoured with the North American Society for Sport Management's (NASSM) inaugural Distinguished Research Award, recognising her outstanding contributions to the field of sport management. She currently serves as an Associate Editor for \u003ci\u003eEuropean Sport Management Quarterly \u003c\/i\u003eand \u003ci\u003eManaging Sport and Leisure\u003c\/i\u003e.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLauren M. Burch \u003c\/strong\u003eis Senior Lecturer in the Institute for Sport Business at Loughborough University London, UK. She also serves as the Programme Director for MSc in Sport Analytics and Technologies. Her current research interests focus on the examination of discourse and sentiment within content on social media, specifically focusing on online abuse from a racial or gendered perspective in sport.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 410\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.85 x 9.69 x 6.85 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 29, 2024\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51751941112096,"sku":"9781032488943","price":126.34,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/7e3dc5c9c8a332844d728b3d88c0515c.webp?v=1779983734","url":"https:\/\/ebocreations.com\/products\/introduction-to-sport-marketing-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}