{"product_id":"jack-trout-on-strategy-paperback","title":"Jack Trout on Strategy - Paperback","description":"\u003cp\u003eby \u003cb\u003eJack Trout\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the bestselling coauthor of \u003ci\u003ePositioning\u003c\/i\u003e--essential tactics for success in every marketing arena\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWith his 1981 classic, \u003ci\u003ePositioning\u003c\/i\u003e, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, and students worldwide, this book brings together the key ideas from his substantial body of work in a quick-bite format.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eTrout on Strategy\u003c\/i\u003e: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eIs an ideal introduction to the thinking of one of the century's most influential marketing innovators \u003c\/li\u003e\n\u003cli\u003eExplores Trout's major themes, including survival, perception, differentiation, and more \u003c\/li\u003e\n\u003cli\u003eConnects the dots in his major works and makes his ideas relevant to the biggest issues facing business today\u003ch3\u003eBack Jacket\u003c\/h3\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e If You Don't Have the Right Strategy, You're Toast \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAnd when you really need that perfect strategy there's only one place to turn--marketing strategy guru and bestselling author Jack Trout. For over twenty years, Trout's trailblazing insights have helped business people around the globe capture mindshare, conquer markets, and become market leaders. His bestselling books like Positioning, The New Positioning, Marketing Warfare and The 22 Immutable Laws of Marketing have solidified his reputation and in a business market where only the strong survive, we need Jack Trout's wisdom now more than ever. Strategy is all about winning and Jack Trout is all about strategy. Trout on Strategy presents the latest thinking on the topic: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eStrategy is All About Survival \u003c\/li\u003e\n\u003cli\u003eStrategy is All About Perceptions \u003c\/li\u003e\n\u003cli\u003eStrategy is All About Being Different \u003c\/li\u003e\n\u003cli\u003eStrategy is All About Competition \u003c\/li\u003e\n\u003cli\u003eStrategy is All About Specialization \u003c\/li\u003e\n\u003cli\u003eStrategy is All About Simplicity \u003c\/li\u003e\n\u003cli\u003eStrategy is All About Leadership \u003c\/li\u003e\n\u003cli\u003eStrategy is All About Reality \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eCompetition is more brutal than ever before and companies aren't just fighting to win, they are fighting to survive. Business people in all industries are looking for proven strategies to capture mindshare and conquer markets. Time and time again, they turn to Jack Trout. Trout's experience covers many years and many companies, in many parts of the world. He is recognized as one of the world's leading marketing strategists. Trout on Strategy is a one-stop manual of his groundbreaking marketing insights, featuring his best advice from his many books in the context of what's happening in today's business environment.\"\u003c\/p\u003e \u003cp\u003eHere's what people market leaders say about Jack Trout: \u003c\/p\u003e \u003cp\u003e \"His strategy of 'better ingredients, better pizza' turned out to be a better way to position Papa John's Pizza.\"-John Schnatter, Papa John's Pizza\u003c\/p\u003e \u003cp\u003e\"We spent countless hours and dollars trying to come up with a branding strategy for our company. Finally we found Jack and he outlined a fabulous strategy in two hours. Then he helped us implement the strategy and it is working like a charm.\"-Leslie Monsky, Decorative Things\u003c\/p\u003e \u003cp\u003e\"After working with Jack in three different categories, it still amazes me how quickly he provides specific, actionable advice to drive success.\"-Bob Waldron, General Mills\u003c\/p\u003e \u003cp\u003e\"Jack's insights are simple and brilliant. Most important, they work as I've discovered in analyzing tech companies.\"-Steve Milunovich, Merrill Lynch\u003c\/p\u003e \u003cp\u003e\"We've worked with hundreds of marketing \"experts\" over the years, but no one comes close to Jack's approach.\"-Robert Passikoff, Brand Keys, Inc.\u003c\/p\u003e \u003cp\u003e\"He gave us a strategy to use against some very big competitors in a crowded market.\"- Sanjeev Gupta, Realization Technologies\u003c\/p\u003e \u003cp\u003e\"If your competition is listening to Jack and you're not, you're in big trouble. His advice gave us the edge we needed to compete successfully.\"- Mark Gonsalves, DirectBuy, Inc.\u003c\/p\u003e \u003cp\u003e\"Jack Trout's ideas provide an uncanny guide to who will succeed and who will\u003c\/p\u003e \u003cp\u003efail.\"- George James, Private Investor\u003c\/p\u003e \u003cp\u003e\"I worked with Jack on Xerox' positioning 20 years ago. His insights and foresights have proven remarkable.- Vince Vaccarelli, Xerox Corporation\u003c\/p\u003e\n\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eJack Trout\u003c\/b\u003e is the president of Trout \u0026amp; Partners, a marketing firm with offices in 14 countries. The author or coauthor of numerous bestselling books, Jack Trout is responsible for the freshest ideas in marketing in the last 20 years. His concept of \"positioning\" has become the world's number-one business strategy. \u003c\/p\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 176\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.38 x 8 x 5 IN\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 10, 2015\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51760996319520,"sku":"9781259589621","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/89ecaf43a77cd6f8397398839ec4957a.webp?v=1780196590","url":"https:\/\/ebocreations.com\/products\/jack-trout-on-strategy-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}