{"product_id":"jugaad-time-ecologies-of-everyday-hacking-in-india-paperback","title":"Jugaad Time: Ecologies of Everyday Hacking in India - Paperback","description":"\u003cp\u003eby \u003cb\u003eAmit S. Rai\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eIn India, the practice of \u003ci\u003ejugaad\u003c\/i\u003e--finding workarounds or hacks to solve problems--emerged out of subaltern strategies of negotiating poverty, discrimination, and violence but is now celebrated in management literature as a disruptive innovation. In \u003ci\u003eJugaad Time\u003c\/i\u003e Amit S. Rai explores how jugaad operates within contemporary Indian digital media cultures through the use of the mobile phone. Rai shows that despite being co-opted by capitalism to extract free creative labor from the workforce, jugaad is simultaneously a practice of everyday resistance, as workers and communities employ hacks to oppose corporate, caste, and gender power. Locating the tensions surrounding jugaad--as both premodern and postdigital, innovative and oppressive--Rai maps how jugaad can be used to undermine neoliberal capitalist media ecologies and nationalist politics.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eAmit S. Rai is Senior Lecturer in New Media and Communication at the School of Business and Management, Queen Mary University of London. He is the author of \u003ci\u003eUntimely Bollywood: Globalization and India's New Media Assemblage\u003c\/i\u003e, also published by Duke University Press, and the coeditor of \u003ci\u003eInterMedia in South Asia: The Fourth Screen\u003c\/i\u003e.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 232\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 9 x 5.9 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 14, 2019\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51751028326688,"sku":"9781478001461","price":51.77,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/8262fe2ed9ce8e0f53bdda8f2cb9505e.webp?v=1779962677","url":"https:\/\/ebocreations.com\/products\/jugaad-time-ecologies-of-everyday-hacking-in-india-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}