{"product_id":"kfc-in-china-secret-recipe-for-success-paperback","title":"KFC in China: Secret Recipe for Success - Paperback","description":"\u003cp\u003eby \u003cb\u003eWarren Liu\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRanked #5 in INSEAD's Top Ten Knowledge Articles for Q2 2009\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eThis book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFormer vice president of business development and a member of Tricon Restaurants' Executive Committee, \u003cstrong\u003eWarren Liu\u003c\/strong\u003e was integral to KFC's stunning success in China.\u003cbr\u003eA Harvard MBA, Warren was also formerly Senior Vice President \u0026amp; General Manager, Greater China of MasterCard International.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 200\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 8.92 x 6.7 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 01, 2008\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51756085838112,"sku":"9780470823842","price":26.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/39b66b70a4d232f6b6c4b88a4b473da9.webp?v=1780073776","url":"https:\/\/ebocreations.com\/products\/kfc-in-china-secret-recipe-for-success-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}