{"product_id":"ladislav-sutnar-visual-design-in-action-hardcover","title":"Ladislav Sutnar: Visual Design in Action - Hardcover","description":"\u003cp\u003eby \u003cb\u003eReto Caduff\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSutnar's brilliant structural systems for clarifying otherwise dense industrial data placed him in the pantheon of Modernist pioneers and made him one of the visionaries of what is today called \"information design.\" \u003ci\u003eVisual Design in Action\u003c\/i\u003e is a snapshot of Sutnar's American period (1939-1976), and includes graphics for Carr's Department Store, advertisements for the Vera Neumann Company, identity for Addo-X, and other stunningly contemporary works. He is best known for his total design concept for the Sweets Catalog Service and lesser known for introducing the parenthesis as a way to typographically distinguish the area code from the rest of a phone number. \u003ci\u003eVisual Design in Action\u003c\/i\u003e is a testament to the historical relevance of Modernism and the philosophical resonance of Sutnar's focus on the functional beauty of total clarity. This reprint of \u003ci\u003eVisual Design in Action\u003c\/i\u003e (originally published in limited quantities in 1961) is as spot-on about the power of design and \"design thinking\" as it ever was.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 188\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 12.5 x 8.7 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 27, 2015\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51765522006304,"sku":"9783037784242","price":85.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/2407f86437db082ca4c189691d80755e.webp?v=1780272570","url":"https:\/\/ebocreations.com\/products\/ladislav-sutnar-visual-design-in-action-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}