{"product_id":"last-call-for-bud-light-the-fall-and-future-of-americas-favorite-beer-hardcover","title":"Last Call for Bud Light: The Fall and Future of America's Favorite Beer - Hardcover","description":"\u003cp\u003eby \u003cb\u003eAnson Frericks\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe astonishing inside story of how Bud Light lost its position as the most popular beer in the United States from a longtime Anheuser-Busch executive. \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eAnson Frericks, a former president at Anheuser-Busch--formerly the home of America's most popular brewery--watched as the company unraveled at the hands of globe-trotting financiers and progressive middle management. \u003cp\u003e\u003c\/p\u003e Rather than pursue shareholder profits, Anheuser-Busch suddenly became focused on stakeholder capitalism and the vague mandates of environment, social, and governance (ESG). This ill-advised change cumulated in the shocking evaporation of $30 billion in market cap after releasing an advertising campaign starring political activist Dylan Mulvaney. \u003cp\u003e\u003c\/p\u003e Now, Anheuser-Busch's evolution and its subsequent fallout is brought to light as never before with this ultimate insider's look. Compelling, candid, and eye-opening, \u003ci\u003eLast Call for Bud Light\u003c\/i\u003e is the unforgettable story of the downfall and future of an American icon.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eAnson Frericks is the founder of Athletic Capital and the cofounder of Strive Asset Management. Prior to founding Strive, he led finance, sales, and marketing operations as president of Anheuser-Busch Sales \u0026amp; Distribution Company. He lives with his family in Cincinnati and received his BA from Yale and his MBA from Harvard.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 304\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.06 x 8.59 x 5.85 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 04, 2025\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51770337820960,"sku":"9781668070901","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/d6ccbd3d4a9e418883b0ab1a1c260ee1.webp?v=1780369650","url":"https:\/\/ebocreations.com\/products\/last-call-for-bud-light-the-fall-and-future-of-americas-favorite-beer-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}