Launching to Leading: How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements - Paperback

by Ken Rutsky (Author)

A proven approach to building market leadership in today's crowded markets, presented with case studies, entertaining stories and practical tools and advice.

Author Biography

Ken Rutsky is a B2B marketing consultant, thought leader, speaker, mentor and author focused on helping his clients achieve breakthrough and market leadership. Today, as the Founder and President of KJR Associates, Ken has implemented and honed his Breakthrough Marketing framework, with successful implementation at dozens of client companies including FireEye, Nimsoft, Sophos and others. Prior to his consulting practice, Ken spent more than 20 years in B2B marketing roles, launching the Intel Inside broadcast co-op program and the Internet's first affiliate marketing program, Netscape Now.