{"product_id":"leading-through-language-choosing-words-that-influence-and-inspire-hardcover","title":"Leading Through Language: Choosing Words That Influence and Inspire - Hardcover","description":"\u003cp\u003eby \u003cb\u003eBart Egnal\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBecome a more effective leader--cut the jargon and say what you mean\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eLeveraging\u003c\/i\u003e. \u003ci\u003eStrategizing\u003c\/i\u003e. \u003ci\u003eOpening the kimono\u003c\/i\u003e. \u003ci\u003eUnlocking human capital\u003c\/i\u003e. \u003ci\u003eTrying to nail that BHAG\u003c\/i\u003e. \u003ci\u003eAll on a go forward basis\u003c\/i\u003e. These are only a few examples of the jargon-ridden language that is too often the mainstay of business communication. Jargon frustrates, confuses, and generally alienates listeners. Yet it's also everywhere, and using it can often seem like a mandatory requirement for anyone who wants to establish credibility in a professional workplace. \u003c\/p\u003e\u003cp\u003eTo be an effective leader, you must be brave enough to be the first to drop jargon in favor of simple, coherent language. This can be difficult if you've spent years immersed in business culture, but \u003ci\u003eLeading Through Language\u003c\/i\u003e will show just how much you've come to rely on jargon, why it's holding you back, and how to trim it away to more effectively convey information and ideas. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eUnderstand why jargon is reviled, yet ubiquitous\u003c\/li\u003e \u003cli\u003eLearn why \"business speak\" gets in the way of business\u003c\/li\u003e \u003cli\u003eDiscover what kind of language influences and inspires others\u003c\/li\u003e \u003cli\u003eConvey ideas with clarity, energy, and conviction\u003c\/li\u003e \u003cli\u003eApproach all communication as an act of leadership\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eCommunication often falls by the wayside in favor of more measurable data-backed performance metrics; but good communication has the power to improve metrics in every area of an organization. \u003ci\u003eLeading Through Language\u003c\/i\u003e is the business world's much-needed guide to true leadership communication, showing you how to eliminate idle talk and master compelling communication.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eUsing blue-sky thinking, picking the low-hanging fruit, opening the kimono, unlocking human capital, leveraging core competencies.\u003c\/i\u003e Much of today's business communication is so riddled with jargon that audiences are left confused and uninspired. So why is this kind of language so common? More importantly, what kind of language should leaders use? \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eLeading Through Language\u003c\/i\u003e, leadership communication expert Bart Egnal answers these questions. Egnal reveals why jargon is so prevalent in the workplace, and why it usually undermines those who use it. He demonstrates how effective leaders have the courage to reject fuzzy terminology in favor of the language of leadership. Simply put, the language of leadership is language that clearly and powerfully brings ideas to life for the audience. \u003c\/p\u003e\u003cp\u003e Step by step, Egnal shows leaders how to inspire when they communicate. He explains how to approach communication as an opportunity to lead, by first defining a clear, convincing message, and then by delivering that message using powerful language. \u003ci\u003eLeading Through Language\u003c\/i\u003e makes clear how to choose words that bring a vision to life while conveying personal convictions. The book draws on extensive interviews with corporate leaders; accounting, law, and medical professionals; and athletes who provide insights into jargon and its implications for effective communication. \u003c\/p\u003e\u003cp\u003eThis book is not simply for executives -- it is written for managers, technical specialists and for any professional who wants to move others to action when they speak or write. \u003ci\u003eLeading Through Language\u003c\/i\u003e is a practical guide for mastering the art of powerful communication that is clear and inspirational. Now leaders can share their ideas using jargon-free words that will engage and motivate their entire organization. \u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBART EGNAL\u003c\/b\u003e is President and Chief Executive Officer of The Humphrey Group, a global firm focused on building leadership communication skills. Egnal has spent over a decade working with senior executives and their teams to help them speak as influential, inspirational leaders. He helps individuals and organizations define and communicate ideas that lead to business results. He contributes to leading publications such as \u003ci\u003eThe Huffington Post, The Globe \u0026amp; Mail\u003c\/i\u003e and \u003ci\u003ePROFIT Magazine\u003c\/i\u003e.\u003c\/p\u003e\n        \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 256\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 9.1 x 6.2 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 21, 2015\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51772720480544,"sku":"9781119087717","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/901ceb02cd94cf26ea1cf935ac9aa4e5.webp?v=1780412457","url":"https:\/\/ebocreations.com\/products\/leading-through-language-choosing-words-that-influence-and-inspire-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}