{"product_id":"lebron-inc-the-making-of-a-billion-dollar-athlete-paperback","title":"Lebron, Inc.: The Making of a Billion-Dollar Athlete - Paperback","description":"\u003cp\u003eby \u003cb\u003eBrian Windhorst\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003e From the \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003eReturn of the King\u003c\/i\u003e comes the story of LeBron James's incredible transformation from basketball star to sports and business mogul.\u003c\/b\u003e\u003cbr\u003eWith eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their value, maximize their leverage, and use their voice. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e LEBRON, INC tells the story of James's journey down the path to becoming a billionaire sports icon -- his successes, his failures, and the lessons both have taught him along the way. With plenty of newsmaking tidbits about his rollercoaster last season in Cleveland and high-profile move to the Lakers, LEBRON, INC. shows how James has changed the way most elite athletes manage their careers, and how he launched a movement among his peers that may last decades beyond his playing days.\u003cbr\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eBrian Windhorst\u003c\/b\u003e has covered the NBA for ESPN since 2010. He began covering LeBron James in 1999 and was the daily beat writer on the Cleveland Cavaliers for the \u003ci\u003eAkron Beacon Journal\u003c\/i\u003e and \u003ci\u003eCleveland Plain Dealer\u003c\/i\u003e from 2003 to 2010. He is also the co-author of three books, including the \u003ci\u003eNew York Times\u003c\/i\u003ebestseller \u003ci\u003eReturn of the King\u003c\/i\u003e, \u003ci\u003eThe Franchise\u003c\/i\u003e, and \u003ci\u003eThe Making of an MVP\u003c\/i\u003e.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 272\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 7.9 x 5.2 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 07, 2020\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51769166987552,"sku":"9781538730850","price":16.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/8b9c873913a6a0a661e5da461aa04ecf.webp?v=1780343170","url":"https:\/\/ebocreations.com\/products\/lebron-inc-the-making-of-a-billion-dollar-athlete-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}