{"product_id":"love-fear-mastering-the-primal-motives-of-buyers-paperback","title":"Love + Fear: Mastering the Primal Motives of Buyers - Paperback","description":"\u003cp\u003eby \u003cb\u003eShantini Munthree\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLove + Fear Mastering the Primal Motives of Buyers\u003c\/b\u003e shares a simple marketing framework that anyone can use, from an entrepreneur with a disruptive idea to the chief marketing officer of a Fortune 500 company. \u003c\/p\u003e \u003cp\u003eShantini Munthree, who has built and transformed leading brands throughout the world, cuts to the chase on brand positioning, explaining gaps in buyer behavior that have long frustrated marketers.\u003c\/p\u003e \u003cp\u003eBy drawing on work at Vanguard, Procter \u0026amp; Gamble, SABMiller (now under Anheuser-Busch InBev SA\/NV), Sara Lee, and Caterpillar, and by sharing case studies from others, the author: \u003c\/p\u003e \u003cp\u003e- strips away layers of brand positioning strategy and races you to the heart of a brand;\u003c\/p\u003e \u003cp\u003e- reveals how to woo new buyers by taking on a macroaffection or macroinfliction-two new concepts;\u003c\/p\u003e \u003cp\u003e- unpacks and tackles buyer objections and unexplored emotional deal killers; and\u003c\/p\u003e \u003cp\u003e- shares proven strategies to tap into the deepest human motivations to turn buyers into brand advocates.\u003c\/p\u003e \u003cp\u003eBy the end of this book, you'll be ready to unveil the real why of your brand, link it to a what that your buyer cares about, and do so in a way that elevates your brand above competitors.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eShantini Munthree describes herself as having an American heart, South African soul, and universal spirit. For more than twenty years, she has helped build and transform some of the world's leading brands. Shantini is President of BRANDKIND, a socially conscious brand strategy consultancy.\u003c\/p\u003e \u003cp\u003eVisit www.shantinimunthree.com to learn more.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 264\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 8.5 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 22, 2019\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51771980218656,"sku":"9781480871892","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/138200b17c927de9d887f37681cdd20f.webp?v=1780398767","url":"https:\/\/ebocreations.com\/products\/love-fear-mastering-the-primal-motives-of-buyers-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}