{"product_id":"loyalty-programs-and-the-currency-effect-a-comprehensive-guide-to-realizing-the-power-of-points-hardcover","title":"Loyalty Programs and the Currency Effect: A Comprehensive Guide to Realizing the Power of Points - Hardcover","description":"\u003cp\u003eby \u003cb\u003eEvert de Boer\u003c\/b\u003e (Author), \u003cb\u003eXiao Yao Chin\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eExtracting value from loyalty programs used to be the domain of marketing. But not anymore.\u003c\/p\u003e \u003cp\u003eIn this new book, de Boer and Chin turn the tables and introduce the concept of the Currency Effect. They unravel the secrets behind running the world's most successful loyalty currencies and provide hands-on practical guidance on how to reap the full benefits from your own.\u003c\/p\u003e \u003cp\u003eWith their unique experience as advisors to the world's leading loyalty programs, and unparalleled expertise around program valuations, de Boer and Chin for the first time share their insights around the optimal management of loyalty currencies.\u003c\/p\u003e \u003cp\u003eThrough a combination of new concepts and definitions, the authors explain the workings of what many consider the black box of loyalty program currencies.\u003c\/p\u003e \u003cp\u003e\u003cem\u003eLoyalty Programs and the Currency Effect\u003c\/em\u003e is an indispensable guide for everyone involved in loyalty programs, from program operators and owners to investors, and offers a complete manual on how to realize the full value potential of your loyalty program.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eEvert de Boer \u003c\/strong\u003eis Managing Partner at On Point Loyalty, Singapore, and CEO at Fidivio. He has researched and worked in loyalty strategy since 2000, providing strategic guidance to leading companies globally, including more than 40 airlines. Evert has published numerous articles and white papers on loyalty strategy and finance, including the Harvard Business Review. He is the author of \u003cem\u003eStrategy in Airline Loyalty\u003c\/em\u003e (Palgrave Macmillan, 2017).\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eXiao Yao Chin\u003c\/strong\u003e is a Partner at On Point Loyalty, Kuala Lumpur, Malaysia. Her loyalty experience spans program design, strategic planning, member analytics and program valuations. Prior to joining On Point Loyalty, Xiao Yao has worked on numerous strategic projects for leading financial institutions across Southeast Asia during her time with Bain \u0026amp; Company. She holds a PhD from the University of Cambridge, UK.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 206\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.56 x 9.21 x 6.14 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 24, 2025\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51775186207008,"sku":"9783031788482","price":84.13,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/62b080400f87ca1524cd1d059fceae2a.webp?v=1780459156","url":"https:\/\/ebocreations.com\/products\/loyalty-programs-and-the-currency-effect-a-comprehensive-guide-to-realizing-the-power-of-points-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}