{"product_id":"machine-platform-crowd-harnessing-our-digital-future-hardcover","title":"Machine, Platform, Crowd: Harnessing Our Digital Future - Hardcover","description":"\u003cp\u003eby \u003cb\u003eAndrew McAfee\u003c\/b\u003e (Author), \u003cb\u003eErik Brynjolfsson\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWe live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs.\u003c\/p\u003e\u003cp\u003eMIT's Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, the balance now favors the second element of the pair, with massive implications for how we run our companies and live our lives.\u003c\/p\u003e\u003cp\u003eIn the tradition of agenda-setting classics like Clay Christensen's \u003cem\u003eThe Innovator's Dilemma\u003c\/em\u003e, McAfee and Brynjolfsson deliver both a penetrating analysis of a new world and a toolkit for thriving in it. For startups and established businesses, or for anyone interested in what the future holds, \u003cem\u003eMachine, Platform, Crowd\u003c\/em\u003e is essential reading.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 416\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.4 x 9.3 x 6.4 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 27, 2017\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51755691147552,"sku":"9780393254297","price":28.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/a222aa704a00ce44819e934a4d2aefd6.webp?v=1780066009","url":"https:\/\/ebocreations.com\/products\/machine-platform-crowd-harnessing-our-digital-future-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}