{"product_id":"magnetic-stories-connect-with-customers-and-engage-employees-with-brand-storytelling-paperback","title":"Magnetic Stories: Connect with Customers and Engage Employees with Brand Storytelling - Paperback","description":"\u003cp\u003eby \u003cb\u003eGabrielle Dolan\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eImprove customer and employee loyalty with your brand stories \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eYour brand is the stories people share about you when you're not in the room. Whether a small, one or two-person company or a large multinational; a not for profit or a Government organisation; a start-up entrepreneur or a corporate institution; a school or a sporting team; a religious institution or a political party; a local café or a global franchise -- everyone has a brand and everyone has a story. The reality is people are already sharing stories, both the good and the bad. \u003c\/p\u003e \u003cp\u003e\u003ci\u003eMagnetic Stories\u003c\/i\u003e will walk you through how to develop and communicate your own brand stories, focusing on the five types of stories you need in business to connect and engage people with your brand. You'll learn how to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eConnect with your customers in a more authentic way \u003c\/li\u003e \u003cli\u003eIncrease the engagement of your employees \u003c\/li\u003e \u003cli\u003eMake decisions based on your company values and purpose \u003c\/li\u003e \u003cli\u003eHave a stronger presence online by sharing great stories \u003c\/li\u003e \u003cli\u003eTake control of your brand and reputation for greater success \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eMagnetic Stories\u003c\/i\u003e delivers a unique and timely message which is perfect for any business, regardless of size or industry. \u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eGabrielle captivates readers with her use of stories to demonstrate their power.\u003c\/i\u003e\u003cbr\u003e \u003cb\u003e--\u003c\/b\u003e \u003cb\u003eHeather Brilliant, President and Chief Executive Officer, Diamond Hill Capital Management\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eEvery time I read Gabrielle's wisdom, I am reminded of the need to be more thoughtful in the stories I tell. Gabrielle has hit yet another home run!\u003c\/i\u003e\u003cbr\u003e \u003cb\u003e--\u003c\/b\u003e \u003cb\u003eGretchen Gagel, Managing Director, Asia Pacific, Conversant\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eIn\u003c\/i\u003e Magnetic Stories\u003ci\u003e Gabrielle delivers again.\u003c\/i\u003e Magnetic Stories\u003ci\u003e is engaging, thought provoking, easy to digest, littered with humorous asides and, most importantly, practical.\u003c\/i\u003e\u003cbr\u003e \u003cb\u003e--\u003c\/b\u003e \u003cb\u003eStephen Purcell, Non-executive Chairman, Nexia Australia\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eLove this book! Brand storytelling from the inside out is one of the hallmarks of a strong brand.\u003c\/i\u003e\u003cbr\u003e \u003cb\u003e--\u003c\/b\u003e \u003cb\u003eAdam Ferrier, Author of\u003c\/b\u003e \u003cb\u003e\u003ci\u003eStop Listening to the Customer\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eAn enthralling and informative read from cover to cover.\u003c\/i\u003e\u003cbr\u003e \u003cb\u003e--Anne Bennett, Senior Executive\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eHighly recommend for anyone trying to engage their employees on a deeper level.\u003c\/i\u003e\u003cbr\u003e \u003cb\u003e--\u003c\/b\u003e \u003cb\u003eJames Bell, Managing Director, Australia and New Zealand, Bloomberg\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eA compelling and easy read with powerful case stories, and a swag of footnotes that will give you a chuckle along the way.\u003c\/i\u003e\u003cbr\u003e \u003cb\u003e--\u003c\/b\u003e \u003cb\u003eJenelle McMaster, Managing Partner, Oceania Markets, EY\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThere's a lot of gold in this book.\u003c\/i\u003e Magnetic Stories\u003ci\u003e reads like a compelling story of its own.\u003c\/i\u003e\u003cbr\u003e \u003cb\u003e--\u003c\/b\u003e \u003cb\u003eTim Duggan, Author of\u003c\/b\u003e \u003cb\u003e\u003ci\u003eCult Status: How to build a business people adore\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eMagnetic Stories\u003ci\u003e is packed with great examples of 'case stories' and will give any reader the confidence on how to create and tell your messages through storytelling.\u003c\/i\u003e\u003cbr\u003e \u003cb\u003e--\u003c\/b\u003e \u003cb\u003eMichael Ebeid, Former CEO, SBS and Group Executive, Telstra\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThis excellent 'brand storytelling bible' is a magnetic source of inspiration for those who want to attract commercial success.\u003c\/i\u003e\u003cbr\u003e \u003cb\u003e--\u003c\/b\u003e \u003cb\u003eJac Phillips, Senior Director and Head of Marketing, Visa\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eMagnetic Stories\u003ci\u003e is a fantastic resource in the quest to connect with others in a tangible way.\u003c\/i\u003e\u003cbr\u003e \u003cb\u003e--\u003c\/b\u003e \u003cb\u003eSarah Williamson, Chief Executive, Antarctica New Zealand\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eA must read for all those who want to connect at the heart not just through facts and logic. Can't wait to take out my highlighter and dog ear some pages.\u003c\/i\u003e\u003cbr\u003e \u003cb\u003e--\u003c\/b\u003e \u003cb\u003eChristine Corbett, Chief Customer Officer, AGL\u003c\/b\u003e\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTake control of your brand and your stories for greater success\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eYour brand is the stories people share about you when you're not in the room, and it's these brand stories that determine if people buy from you, employ you, work for you or invest in you. When the stakes are that high, wouldn't you want to take control of it? In \u003ci\u003eMagnetic Stories\u003c\/i\u003e, business storytelling expert Gabrielle Dolan reveals how you too can create and share stories that stick. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eLearn how to: \u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003edefine and distinguish your brand\u003c\/li\u003e \u003cli\u003estand out from the competition\u003c\/li\u003e \u003cli\u003eimplement brand storytelling effectively \u003c\/li\u003e \u003cli\u003estrengthen your presence online by sharing magnetic stories\u003c\/li\u003e \u003cli\u003emake your employees and customers your greatest advocates.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e In a world of inauthentic brands, \u003ci\u003eMagnetic Stories\u003c\/i\u003e is a must read for anyone who wants their brand to be relatable, believable and to create long-term brand loyalty.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eGABRIELLE DOLAN\u003c\/b\u003e is a global thought leader on real communication and business storytelling. A highly sought-after international keynote speaker, educator and author, Gabrielle has worked with thousands of high-profile leaders from around the world. \u003c\/p\u003e\n        \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 208\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.44 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 08, 2021\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51788676989216,"sku":"9780730388517","price":23.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/b38155474142f648a09934d7cf2a50f0.webp?v=1780657108","url":"https:\/\/ebocreations.com\/products\/magnetic-stories-connect-with-customers-and-engage-employees-with-brand-storytelling-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}