Make America Meme Again: The Rhetoric of the Alt-Right - Hardcover

by Mary E. Stuckey (Other), Mitchell S. McKinney (Other), Heather Suzanne Woods (Author)

Using the tools of rhetorical criticism, the authors detail how memetic persuasion operates, with a particular focus on the 2016 election of Donald J. Trump. Make America Meme Again reveals the rhetorical principles used to design Alt-right memes, outlining the myriad ways memes lure mainstream audiences to a number of extremist claims.

Author Biography

Heather Suzanne Woods is Assistant Professor of Rhetoric and Technology at Kansas State University. Her research centers on rhetorics of futurity and innovation. She is published in Critical Studies in Media Communication, Feminist Media Studies, Present Tense, and Teaching Media Quarterly.

Leslie A. Hahner is Associate Professor of Communication at Baylor University. Her work explores how the visual shapes public culture. She is the author of To Become an American. Her work appears in the Quarterly Journal of Speech, Communication and Critical/Cultural Studies, and other outlets.