{"product_id":"make-it-dont-fake-it-leading-with-authenticity-for-real-business-success-paperback","title":"Make It, Don't Fake It: Leading with Authenticity for Real Business Success - Paperback","description":"\u003cp\u003eby \u003cb\u003eSabrina Horn\u003c\/b\u003e (Author), \u003cb\u003eGeoffrey Moore\u003c\/b\u003e (Foreword by)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAn award-winning CEO and communications expert shows how authentic leadership eliminates the need for the shortcuts that sabotage success. \"Fake it till you make it\" just doesn't work\u003c\/b\u003e--\u003cb\u003eat least not long enough to build a sustainable business.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eDriven to succeed under constant pressure, entrepreneurs and business leaders alike can be tempted to exaggerate their strengths, minimize weaknesses, and bend the truth. Through the twin lenses of running her own national public relations firm and advising thousands of executives for a quarter-century, Sabrina Horn revisits the core of leadership; defines authentic, reality-based business integrity; and shows readers how to attain and maintain it. \u003cp\u003e\u003c\/p\u003eWith firsthand accounts of sticky situations and painful mistakes, Horn lays out workable strategies, frameworks, and mental maps to help leaders gain the clarity of thought necessary to make sound business decisions, even when there are no right answers. In her straightforward, no-nonsense style, she shares the power of humility and empathy, mentorship and self-assessment, and a strong core value system to build a leader's confidence and resilience. Horn's fake-free advice will empower readers to disarm fear, organize risk, manage setbacks and crises, deal with losing and loneliness, and create a culture and brand designed for long-term success.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eSabrina Horn \u003c\/b\u003eis an award-winning C-suite advisor, speaker, and communications expert and the CEO of HORN Strategy. She is the founder of Horn Group (now part of Finn Partners), which received national acclaim as Best US Employer and Best US Tech Agency. Horn has two daughters, Grace and Christina. She splits her time between New York and San Francisco. \u003cbr\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 192\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 8.4 x 5.4 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 22, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51768442716448,"sku":"9781523091492","price":18.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/c332873cd13d97178232410894cc803d.webp?v=1780329841","url":"https:\/\/ebocreations.com\/products\/make-it-dont-fake-it-leading-with-authenticity-for-real-business-success-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}