{"product_id":"make-it-punchy-how-to-write-simple-tech-messaging-that-wins-hearts-minds-markets-paperback","title":"Make It Punchy: How to Write Simple Tech Messaging That Wins Hearts, Minds \u0026 Markets - Paperback","description":"\u003cp\u003eby \u003cb\u003eEmma Stratton\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSell your tech (without getting technical).\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eB2B tech marketing is confusing buyers with technical jargon and drowning them in meaningless buzzwords that leave them overwhelmed (and not all that interested in buying). When everyone's using the same tired lingo, how do you cut through the noise and show buyers your value? You get punchy.\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eMake It Punchy\u003c\/em\u003e, tech messaging expert Emma Stratton shows you how and why you need to leave all the jargon behind. How to get real with buyers about why your technology matters to them. How to use language that resonates on a human level. And how to move away from how the tech works and shift buyers' minds to how it can solve their problems.\u003c\/p\u003e\u003cp\u003eThis practical guide is full of helpful frameworks and real-world examples that break down the process of B2B messaging step by step-from the first strategy session to writing to implementation. Emma leads you through exercises that help you understand your customers, engage your creativity, and get your team involved. She shows you how to break down your messaging into a clear, concise format that works for everything from a single product launch to a large-scale initiative.\u003c\/p\u003e\u003cp\u003eWith \u003cem\u003eMake It Punchy\u003c\/em\u003e, you'll get proven techniques to share a simple, concise story about your tech solution with buyers-and finally stand out from the competition.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 212\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.48 x 8 x 5.25 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 18, 2024\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51753017409824,"sku":"9781774584088","price":25.85,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/78b137d00d63b0ddfef9598c6c3638c0.webp?v=1780010170","url":"https:\/\/ebocreations.com\/products\/make-it-punchy-how-to-write-simple-tech-messaging-that-wins-hearts-minds-markets-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}