{"product_id":"making-business-childs-play-how-to-build-a-winning-brand-hardcover","title":"Making Business Child's Play: How to Build a Winning Brand - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJoanna Jensen\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDISTINGUISHED FAVORITE\u003c\/b\u003e: \u003ci\u003eIndependent Press Award 2026 - Business: Entrepreneurship \u0026amp; Small Business\u003c\/i\u003e\u003cbr\u003e\u003cb\u003eFINALIST: \u003c\/b\u003e \u003ci\u003e2025 Foreword Indies Book of the Year - Career\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eA behind-the-scenes look at how a simple idea born from a real need grew into a successful brand that transformed its category. \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eMaking Business Child's Play\u003c\/i\u003e\u003c\/b\u003e is your behind-the-scenes guide to building a purpose-led challenger brand that can take on even the most established names in FMCG. From product idea to market disruption, \u003cb\u003eJoanna Jensen\u003c\/b\u003e shares how she grew Childs Farm into the UK's leading baby and child personal care brand and what it really takes to do the same. \u003cp\u003e\u003c\/p\u003eWith honesty, clarity and practical detail, Jensen walks through the key decisions, pivotal moments and tough lessons that shaped her journey. You'll learn how to navigate setbacks, build a scalable brand and grow with purpose in a competitive market. \u003cp\u003e\u003c\/p\u003eWhether you're launching your first product or scaling up with ambition, \u003cb\u003e\u003ci\u003eMaking Business Child's Play \u003c\/i\u003e\u003c\/b\u003eshows how to turn your vision into a category-defining business. \u003cp\u003e\u003c\/p\u003e\u003ci\u003e\u003cb\u003eThemes include: \u003c\/b\u003echallenger brand strategy, FMCG entrepreneurship, brand purpose, market disruption, startup growth, founder resilience\u003c\/i\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eJoanna Jensen\u003c\/b\u003e founded the UK's multi award-winning baby and child personal care brand. She is passionate about SMEs, is a prolific angel investor and a regular contributor to media outlets including The Sunday Times, City AM and Radio 5 Live. She sits on the Angel Investing Committee for the UK Governments Invest in Women Task Force, the advisory board of leading female-founder consumer initiative Buy Women Built and is a mentor with Imperial Mentoring Service at Imperial College London. Joanna Chairs both the Enterprise Investment Scheme Association (EISA), the trade body for the UK's tax efficient investment scheme, and the philanthropic arm of Paralympics GB, The Parallel Club. She lives in Marlborough, UK.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 256\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.63 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 30, 2025\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51888029499680,"sku":"9781398624573","price":34.54,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/2jAP59M6ek9781398624573.webp?v=1781909186","url":"https:\/\/ebocreations.com\/products\/making-business-childs-play-how-to-build-a-winning-brand-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}