{"product_id":"making-chastity-sexy-the-rhetoric-of-evangelical-abstinence-campaigns-paperback","title":"Making Chastity Sexy: The Rhetoric of Evangelical Abstinence Campaigns - Paperback","description":"\u003cp\u003eby \u003cb\u003eChristine J. Gardner\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eEven though they are immersed in sex-saturated society, millions of teens are pledging to remain virgins until their wedding night. How are evangelical Christians persuading young people to wait until marriage? Christine J. Gardner looks closely at the language of the chastity movement and discovers a savvy campaign that uses sex to \"sell\" abstinence. Drawing from interviews with evangelical leaders and teenagers, she examines the strategy to shift from a negative \"just say no\" approach to a positive one: \"just say yes\" to great sex within marriage. \u003ci\u003eMaking Chastity Sexy\u003c\/i\u003e sheds new light on an abstinence campaign that has successfully recast a traditionally feminist idea--\"my body, my choice\"--into a powerful message, but one that Gardner suggests may ultimately reduce evangelicalism's transformative power. Focusing on the United States, her study also includes a comparative dimension by examining the export of this evangelical agenda to sub-Saharan Africa.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003eStudents of rhetoric should appreciate \u003ci\u003eMaking Chastity Sexy\u003c\/i\u003e for the sophistication of its argument about 'counter-public' advocacy. Others will welcome it for keen insights about the recent history of American evangelicals and, even more, Christine Gardner's striking comparisons between chastity rhetoric in the United States and in East Africa.--Mark Noll, author of \u003ci\u003eThe New Shape of World Christianity: How American Experience Reflects Global Faith\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\"Christine Gardner has written a terrific book that moves beyond tired survey research-based studies to give us a rich and engaging in-depth analysis of the language through which evangelical abstinence movements attempt to persuade teenagers to refrain from having sex. We learn not only about programs in the United States but also in Africa where abstinence has been advocated to prevent HIV\/AIDS. \u003ci\u003eMaking Chastity Sexy\u003c\/i\u003e shows clearly the power of rhetoric - and its unanticipated consequences.\" --Robert Wuthnow, Princeton University\u003cbr\u003e\u003cbr\u003e\"Written in an engaging, often journalistic style, \u003ci\u003eMaking Chastity Sexy\u003c\/i\u003e offers compelling insight into the rhetorical strategies of contemporary evangelical sexual abstinence campaigns and illuminates a remarkable variety of responses to these campaigns by teens and young adults.\" --Angela G. Ray, Associate Professor of Communication Studies, Northwestern University\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eChristine J. Gardner\u003c\/b\u003e is Associate Professor of Communication at Wheaton College.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 264\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 8.9 x 5.9 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 28, 2011\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51748754260256,"sku":"9780520267282","price":53.91,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/7e2d5641a12656a8b32d553713fac7e7.webp?v=1779915226","url":"https:\/\/ebocreations.com\/products\/making-chastity-sexy-the-rhetoric-of-evangelical-abstinence-campaigns-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}