{"product_id":"making-shift-happen-designing-for-successful-environmental-behavior-change-paperback","title":"Making Shift Happen: Designing for Successful Environmental Behavior Change - Paperback","description":"\u003cp\u003eby \u003cb\u003eNya Van Leuvan\u003c\/b\u003e (Author), \u003cb\u003eLauren Highleyman\u003c\/b\u003e (Author), \u003cb\u003eRod Fujita\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe changemaker's guide to catalyzing environmental behaviour change for a healthy future\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eTo tackle our urgent environmental problems and achieve positive, durable change, we must design solutions based directly on how people think, make decisions, and act.\u003c\/p\u003e \u003cp\u003eFrom hotels that save water and money using simple signage, to energy suppliers that boost participation in renewable energy programs through mere enrollment form tweaks--shifting the behavior of millions for the better is possible.\u003c\/p\u003e \u003cp\u003eBased on decades of research into what drives behavior change, Making Shift Happen provides a suite of powerful tools to transform the world. It features A to Z guidance on how to design a behavior change initiative--from choosing the right audience and uncovering what drives their behavior, to designing, prototyping, testing, and implementation.\u003c\/p\u003e \u003cp\u003eClear instructions and real-world examples empower you to apply hundreds of behavioral science solutions including: \u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eUsing social norms to spread positive environmental behaviors\u003c\/li\u003e \u003cli\u003eSelecting and testing stories, metaphors, and values to frame information for each audience\u003c\/li\u003e \u003cli\u003eCatalyzing action by aligning your initiative with your audience's personal and social motivators\u003c\/li\u003e \u003cli\u003eBreaking bad habits and building positive ones\u003c\/li\u003e \u003cli\u003eCapturing your audience's attention and reducing barriers to action\u003c\/li\u003e \u003cli\u003eConnecting people with nature and building empathy for the environment and its inhabitants.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cem\u003eMaking Shift Happen \u003c\/em\u003eis a must-have guide for practitioners in non-profits, governments, and businesses looking to design successful campaigns and initiatives that shift behaviors and mindsets toward positive environmental outcomes and a better future for all.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eAWARDS\u003c\/strong\u003e\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eGOLD 2023 Nautilus Book Awards Social Sciences \u0026amp; Education\u003c\/li\u003e \u003c\/ul\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe changemaker's guide to catalyzing environmental behavior change for a healthy future \u003c\/strong\u003e\u003c\/p\u003e An engagingly written, scientifically grounded treatment of what specific steps we each can take to combat the specter of climate change and its toxic effects. Count me impressed. \u003cbr\u003e -- \u003cstrong\u003eRobert B. Cialdini, author, \u003cem\u003eInfluence \u003c\/em\u003eand \u003cem\u003ePre-Suasion \u003c\/em\u003e\u003c\/strong\u003eBrilliantly reveals that the only way to make meaningful progress on complex environmental issues is to understand that they must be addressed as human issues. \u003cbr\u003e -- \u003cstrong\u003eSteve McCormick, managing director, Draper Richard Kaplan Foundation, and former president and CEO, The Nature Conservancy \u003c\/strong\u003e\u003cp\u003e\u003cstrong\u003eTO TACKLE OUR \u003c\/strong\u003eurgent environmental problems and achieve positive, durable change, we must design solutions based directly on how people think, make decisions, and act.\u003c\/p\u003e \u003cp\u003eFrom hotels that save water and money using simple signage, to energy suppliers that boost participation in renewable energy programs through mere enrollment form tweaks -- shifting the behavior of millions for the better is possible.\u003c\/p\u003e \u003cp\u003eBased on decades of research into what drives behavior change, \u003cem\u003eMaking Shift Happen \u003c\/em\u003eprovides a suite of powerful tools to transform the world. It features A to Z guidance on how to design a behavior change initiative -- from choosing the right audience and uncovering what drives their behavior, to designing, prototyping, testing, and implementation.\u003c\/p\u003e \u003cp\u003eClear instructions and real-world examples empower you to apply hundreds of behavioral science solutions including: \u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eUsing social norms to spread positive environmental behaviors\u003c\/li\u003e \u003cli\u003eSelecting and testing stories, metaphors, and values to frame information for each audience\u003c\/li\u003e \u003cli\u003eCatalyzing action by aligning your initiative with your audience's personal and social motivators\u003c\/li\u003e \u003cli\u003eBreaking bad habits and building positive ones\u003c\/li\u003e \u003cli\u003eCapturing your audience's attention and reducing barriers to action\u003c\/li\u003e \u003cli\u003eConnecting people with nature and building empathy for the environment and its inhabitants.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cem\u003eMaking Shift Happen \u003c\/em\u003eis a must-have guide for practitioners in non-profits, governments, and businesses looking to design successful campaigns and initiatives that shift behaviors and mindsets toward positive environmental outcomes and a better future for all.\u003c\/p\u003e A fascinating workshop-in-a-book that takes practitioners through the entire intervention design and implementation process of creating the conditions under which change happens, grows, and endures. \u003cbr\u003e -- \u003cstrong\u003eRaymond De Young, professor, University of Michigan, co-author, \u003cem\u003eThe Localization Reader \u003c\/em\u003e\u003c\/strong\u003e\u003cem\u003eMaking Shift Happen \u003c\/em\u003ebrings behavioral science alive. It's timely, grounded in behavioral science, and practical. \u003cbr\u003e -- \u003cstrong\u003eWesley Schultz, Professor of Psychological Science, California State University \u003c\/strong\u003e\u003cp\u003e\u003cstrong\u003eNya Van Leuvan\u003c\/strong\u003e, MA, \u003cstrong\u003eLauren Highleyman\u003c\/strong\u003e, MS, \u003cstrong\u003eRod Fujita\u003c\/strong\u003e, PhD, and \u003cstrong\u003eAshleigh Kellerman \u003c\/strong\u003eare experts in applying science-based behavior change interventions to solve large scale conservation problems. They wrote \u003cem\u003eMaking Shift Happen \u003c\/em\u003ethrough the non-profit, Root Solutions, based in the San Francisco Bay area.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNya Van Leuvan\u003c\/strong\u003e, MA, is a leader in designing and executing programs that accelerate social change by shifting human behavior. She co-founded and directs the not-for-profit Root Solutions to increase the effectiveness of conservation advocacy and policymaking through the use of behavior change, design thinking, and systems thinking. She holds an MA from the School of Human Evolution and Social Change at Arizona State University and a BA from the University of California, Berkeley. She's from San Francisco, California.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eLauren Highleyman\u003c\/strong\u003e, MS, is a communications and behavior change strategist with experience designing and implementing effective and engaging initiatives across a variety of environmental issue areas. She is passionate about applying insights from the social and behavioral sciences to inspire action and strengthen collaboration among diverse environmental stakeholders. She holds an MS in Natural Resources and Environment with a focus in Environmental Behavior, Education and Communication from the University of Michigan and a BA from UC San Diego. She lives in Marin County, CA.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eRod Fujita\u003c\/strong\u003e, PhD, is a leader in the theory and practice of aligning incentives with good conservation outcomes. He co-founded Root Solutions and is the Director of Research and Development at Environmental Defense Fund's Oceans Program, where he has been working to improve fisheries for more than 30 years. Rod has served on numerous state, regional, federal, and international advisory bodies and has authored over 100 peer-reviewed publications, as well as many popular articles and the well-received book, Heal the Ocean. He lives in Oakland, California.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eAshleigh Kellerman \u003c\/strong\u003eis a Senior Associate at Root Solutions, where she focuses on framing for improved environmental communication and behavior change. An alumna of UC Berkeley with a background in psychology and economics, she has dedicated her career to shifting the frames, narratives, metaphors and values that underpin many of the world's most pressing social issues. She lives in Berkeley, California.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 544\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.4 x 8.8 x 7.4 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 11, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51769207193888,"sku":"9780865719484","price":49.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/6565cb300abe69b1574a31f3e2e9cf22.webp?v=1780343705","url":"https:\/\/ebocreations.com\/products\/making-shift-happen-designing-for-successful-environmental-behavior-change-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}