{"product_id":"market-me-how-to-market-your-idea-your-brand-and-yourself-paperback","title":"Market Me: How to Market Your Idea ... Your Brand ... and Yourself! - Paperback","description":"\u003cp\u003eby \u003cb\u003ePaul Barchitta\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eWhen it comes to marketing, the biggest myth may be that it's deceptive, misleading, and unethical. Paul D. Barchitta highlights the foundation and building blocks that anchor a solid marketing strategy in this guide that answers questions such as: - What is marketing all about? - Why is it such an exciting time to be a marketer? - What are the four P's of marketing? - Why you must think like the customer  The author also examines topics that can serve as a blueprint for success from defining who is your customer, when and why they adopt your innovation, to the decision making process that the customer goes through. Why taking a snapshot of your product offerings, why new products are the lifeblood of an organization, and the importance of developing a brand are analyzed as well. Dissecting the methods of how products are promoted, from why advertising is a mentality to the effectiveness of the relationship that a salesperson can have with a customer are reviewed. How the distribution of products has evolved along with the importance of developing a global vision and more. Get a broad understanding of marketing and discover the methods, techniques, and theories that will convert your idea, your brand, or yourself into a success with the lessons in Market Me.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003ePaul D. Barchitta is a professor at The United States Merchant Marine Academy in Kings Point, New York. He has spent more than twenty-five years in the medical device industry as a salesperson, sales trainer, and sales consultant. He has been a President's Club Winner for Sales Quota Achievement for three global manufacturers of medical devices. He is also the author of A Salesman Walks into A Classroom: The Art of Sales Meets the Science of Selling.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 298\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.67 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 17, 2019\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51802970194208,"sku":"9781532074585","price":22.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/62586d4ea670eabe83e108957db1023b.webp?v=1780872006","url":"https:\/\/ebocreations.com\/products\/market-me-how-to-market-your-idea-your-brand-and-yourself-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}