{"product_id":"marketbusters-40-strategic-moves-that-drive-exceptional-business-growth-hardcover","title":"Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth - Hardcover","description":"\u003cp\u003eby \u003cb\u003eRita Gunther McGrath\u003c\/b\u003e (Author), \u003cb\u003eIan C. MacMillan\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRobust methods to identify new growth opportunities\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eYOUR SHAREHOLDERS DEMAND growth; your company needs growth; and your career can suffer or soar because of how you drive growth--or don't. While executives often talk about their great growth plans, very few of these plans actually deliver real gains in growth and profitability. How do some companies manage to beat the odds and bust through the obstacles that make explosive growth so elusive? \u003cp\u003e\u003c\/p\u003eIn this hands-on guide, Rita Gunther McGrath and Ian C. MacMillan identify powerful strategic moves they call \"MarketBusters\"--approaches that dramatically reconfigure profit streams in an industry, upend conventional competition, and ultimately deliver blockbuster growth. \u003cp\u003e\u003c\/p\u003eBased on insights from an extensive three-year study, McGrath and MacMillan describe forty proven marketbusting moves and outline five overall strategies companies have used to drive new growth: \u003cp\u003e\u003c\/p\u003e- Change the customer's total experience: Make it simpler, faster, or more beneficial for customers to buy from you \u003cp\u003e\u003c\/p\u003e- Reconfigure your products and services: Transform your offerings to make them clearly superior to competitors' \u003cp\u003e\u003c\/p\u003e- Redefine your business and associated key metrics: Change how you do business or how your customers do business in ways that dramatically boost performance \u003cp\u003e\u003c\/p\u003e- Anticipate or exploit industry shifts: Capitalize on changes before competitors do \u003cp\u003e\u003c\/p\u003e- Create a new market space: Trigger the emergence of a new market \u003cp\u003e\u003c\/p\u003eEvery marketbusting move is illustrated in practice through vivid company examples--including cautionary tales that alert you to potential pitfalls you may encounter. Action-oriented tools and checklists provide concrete guidance in finding opportunities across your own business platform, executing your chosen move successfully, and exploiting new opportunities to maximize their bottomline impact. The book also provides guidelines for avoiding common implementation challenges and for developing the organizational alignment needed to smooth execution. \u003cp\u003e\u003c\/p\u003eNew opportunities for explosive growth are waiting to be unleashed. \u003ci\u003eMarketBusters\u003c\/i\u003e is the field guide you need to develop a reliable, robust approach to fueling continuous, profitable growth.\u003cbr\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eRita Gunther McGrath\u003c\/b\u003e is an Associate Professor of Management at Columbia Business School. \u003cb\u003eIan C. MacMillan\u003c\/b\u003e is the Fred Sullivan Professor of Management at the University of Pennsylvania's Wharton School. They are coauthors of \u003ci\u003eThe Entrepreneurial Mindset\u003c\/i\u003e (HBS Press, 2000).\u003cbr\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 264\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.03 x 9.58 x 6.46 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 01, 2005\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51771222262048,"sku":"9781591391234","price":38.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/c168d47e10e6686d11c49ccde1c7491e.webp?v=1780383466","url":"https:\/\/ebocreations.com\/products\/marketbusters-40-strategic-moves-that-drive-exceptional-business-growth-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}