{"product_id":"marketing-4-0-moving-from-traditional-to-digital-hardcover","title":"Marketing 4.0: Moving from Traditional to Digital - Hardcover","description":"\u003cp\u003eby \u003cb\u003ePhilip Kotler\u003c\/b\u003e (Author), \u003cb\u003eHermawan Kartajaya\u003c\/b\u003e (Author), \u003cb\u003eIwan Setiawan\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMarketing has changed forever--this is what comes next\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eMarketing 4.0: Moving from Traditional to Digital\u003c\/i\u003e is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand--and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eMarketing 4.0\u003c\/i\u003e takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eDiscover the \u003ci\u003enew\u003c\/i\u003e rules of marketing\u003c\/li\u003e \u003cli\u003eStand out and create WOW moments\u003c\/li\u003e \u003cli\u003eBuild a loyal and vocal customer base\u003c\/li\u003e \u003cli\u003eLearn who will shape the future of customer choice\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEvery few years brings a \"new\" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. \u003ci\u003eMarketing 4.0\u003c\/i\u003e provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. \u003ci\u003eMarketing 4.0\u003c\/i\u003e gives you the edge you need to reach them more effectively than ever before.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSince \u003ci\u003eMarketing 3.0\u003c\/i\u003e inspired the world to embrace and explore human-centric marketing, pioneers in the field have applied advanced technologies to open new insights into who our customers are and how they make decisions. The valuable paradox of big data analytics is it can create more personalized products and personal services, and \u003ci\u003eMarketing 4.0\u003c\/i\u003e maps out an authoritative approach to taking customers from awareness to advocacy. \u003c\/p\u003e\u003cp\u003eFor this highly anticipated guide, the father of modern marketing Philip Kotler rejoins thought leaders Hermawan Kartajaya and Iwan Setiawan from MarkPlus, Inc. to share tangible ways marketers can influence people on varied paths along the customer journey. In fact, the traditional path to purchase (aware, appeal, ask, and act) is expanded to include \u003ci\u003eadvocate\u003c\/i\u003e because the opinions of our family and friends have enormous impact on buying decisions-- and fully updated coverage walks you through how it happens, the ways to encourage it, and strategies for growing one customized experience at a time using powerful metrics and innovative best practices. \u003c\/p\u003e\u003cp\u003eMoving from a traditional to digital marketing mindset comes easy with the practical advice and intuitive explanations you can use and benefit from the very first day. Chapter summaries highlight covered topics to enable this guidebook to double as an everyday reference, and reflection questions jumpstart your personal discovery as well as focus meeting discussions when it comes time to bring the entire organization onboard. \u003c\/p\u003e\u003cp\u003eThis peerless resource guide completely prepares you to leap ahead of the curve without any prior knowledge of analytics or IT by enabling you to: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eGain data-driven insight into the new ways customers are spending and the three driving subcultures: youth, women, and netizens\u003c\/li\u003e \u003cli\u003eExamine firsthand examples of Marketing 4.0 boosting productivity by engaging customers at every touchpoint along their real-world paths through today's digital marketplace\u003c\/li\u003e \u003cli\u003eRedefine customer engagement in the digital era, including human-centric marketing, creating customer conversations, and omnichannel strategies\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eLooking at marketing in an entirely new way may seem overwhelming, but with the easy-to-use framework in \u003ci\u003eMarketing 4.0\u003c\/i\u003e, you can quickly get down to succeeding at what has always mattered--customer impressions.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePraise for MARKETING 4.0\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"The technology world moves so quickly today that each change accelerates the next. It's critical in such an environment to have a baseline and point of reference to help marketers find their way forward. \u003ci\u003eMarketing 4.0\u003c\/i\u003e puts a new scholarship stake in the ground and will be the starting point and an invaluable resource for everyone trying to invent and understand the digital and mobile future.\"\u003cbr\u003e \u003cb\u003e-- Howard Tullman, \u003c\/b\u003e CEO, Chicagoland Entrepreneurial Center\/1871 \u003c\/p\u003e\u003cp\u003e\"The Internet and IT radically change marketing. This book is the eye-opener for marketing in the new era.\"\u003cbr\u003e \u003cb\u003e-- Hermann Simon, \u003c\/b\u003e Founder and Chairman, Simon-Kucher \u0026amp; Partners \u003c\/p\u003e\u003cp\u003e\"No one has a finger on the pulse of marketing like Phil Kotler. His ability to identify and interpret new marketing trends and developments is truly astounding. Once again, with \u003ci\u003eMarketing 4.0, \u003c\/i\u003e Kotler and his co-authors help to blaze a new trail to marketing success. This is definitely the one marketing book you HAVE to read this year.\"\u003cbr\u003e \u003cb\u003e-- Kevin Lane Keller, \u003c\/b\u003e E.B. Osborn Professor of Marketing, Tuck School of Business \u003c\/p\u003e\u003cp\u003e\"A terrific guide to the transformations that are already coming over the horizon to challenge marketing practice. Perplexed marketers will learn how to navigate the power shifts and possibilities of digital connectivity and turn them into advantages.\"\u003cbr\u003e \u003cb\u003e-- George S. Day, \u003c\/b\u003e Geoffrey T. Boisi Professor Emeritus, Wharton School of the University of Pennsylvania\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePHILIP KOTLER\u003c\/b\u003e is the S.C. Johnson \u0026amp; Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is author of more than fifty books, including the globally popular \u003ci\u003eMarketing Management\u003c\/i\u003e, now in its fifteenth edition. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eHERMAWAN KARTAJAYA\u003c\/b\u003e is the founder of MarkPlus, Inc., the largest marketing consulting firm in Indonesia. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eIWAN SETIAWAN\u003c\/b\u003e is COO of MarkPlus, Inc.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 208\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 9.1 x 6.2 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 05, 2016\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51772717105440,"sku":"9781119341208","price":27.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/b0f216186686d437a11a07ef8f2760ac.webp?v=1780412349","url":"https:\/\/ebocreations.com\/products\/marketing-4-0-moving-from-traditional-to-digital-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}