{"product_id":"marketing-5-0-technology-for-humanity-hardcover","title":"Marketing 5.0: Technology for Humanity - Hardcover","description":"\u003cp\u003eby \u003cb\u003ePhilip Kotler\u003c\/b\u003e (Author), \u003cb\u003eHermawan Kartajaya\u003c\/b\u003e (Author), \u003cb\u003eIwan Setiawan\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRediscover the fundamentals of marketing from the best in the business\u003c\/b\u003e \u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eMarketing 5.0, \u003c\/i\u003ethe celebrated promoter of the \"Four P's of Marketing,\" Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. \u003c\/p\u003e \u003cp\u003eIn a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. \u003c\/p\u003e \u003cp\u003eFollowing the pattern presented in his bestselling \u003ci\u003eMarketing X.0\u003c\/i\u003e series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: \u003c\/p\u003e \u003cp\u003e- Artificial Intelligence for marketing automation \u003c\/p\u003e \u003cp\u003e- Agile marketing \u003c\/p\u003e \u003cp\u003e- \"Segments of one\" marketing \u003c\/p\u003e \u003cp\u003e- Contextual technology \u003c\/p\u003e \u003cp\u003e- Facial recognition and voice tech for marketing \u003c\/p\u003e \u003cp\u003e- The future of Customer Experience (CX) \u003c\/p\u003e \u003cp\u003e- Transmedia storytelling \u003c\/p\u003e \u003cp\u003e- The \"Whatever-Whenever-Wherever\" service delivery \u003c\/p\u003e \u003cp\u003e- \"Everything-As-A-Service\" business model \u003c\/p\u003e \u003cp\u003e- Internet of Things and blockchain for marketing \u003c\/p\u003e \u003cp\u003e- Virtual and augmented reality marketing \u003c\/p\u003e \u003cp\u003e- Corporate activism \u003c\/p\u003e \u003cp\u003ePerfect for traditional and digital marketers, as well as students and teachers of marketing and business, \u003ci\u003eMarketing 5.0\u003c\/i\u003e reinvigorates the field of marketing with actionable recommendations and unique insights. \u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFrom the promoter of \"The 4 P's of Marketing,\" \u003ci\u003eMarketing 5.0: Technology for Humanity\u003c\/i\u003e is the latest update in the seminal work of Dr. Philip Kotler, a renowned authority on international marketing. In this book, Dr. Kotler-- along with Hermawan Kartajaya and Iwan Setiawan--integrates the major movements facing marketers today: dramatic technological advances, changes in customer behavior, and shifts in accepted business models. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eMarketing 5.0\u003c\/i\u003e describes, in practical and accessible detail, how these three fundamental changes in markets, business and technology require firms to conquer new and formidable challenges as they strive to bring their products and services to market. The authors focus on the idea of \"Technology for Humanity\" and finding ways to use technology to advance customers' non-material needs. \u003c\/p\u003e\u003cp\u003eWritten in three parts, the book begins with an analysis of how generational changes have created a new kind of customer behavior and how to overcome the differences that divide the public, including economic inequality and political strife, to effectively reach your entire market. Part Two details the new strategic directions being taken by businesses around the world and how to address the new business models that define the modern environment. Finally, Part Three explores the reality of rapid technological development in areas like artificial intelligence, the ubiquity of sensors, augmented and virtual reality, and the Internet of Things. \u003c\/p\u003e\u003cp\u003ePerfect for Chief Marketing Officers, managers, leaders, and employees in marketing departments of organizations of all sizes, \u003ci\u003eMarketing 5.0\u003c\/i\u003e is also an indispensable resource for anyone involved in a small or medium-sized business that seeks to improve its marketing capabilities.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePRAISE FOR MARKETING 5.0\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"What really impresses me about this book is how it integrates the power of modern technologies and the emerging value systems of humanity. The book supports the marketers of the future to understand this integration and to convert it into actions, which are both effective and sustainable.\"\u003cbr\u003e --\u003cb\u003eHERMANN SIMON\u003c\/b\u003e, Founder and Honorary Chairman, Simon-Kucher \u0026amp; Partners \u003c\/p\u003e\u003cp\u003e\"Phil Kotler has an amazing ability to bring clarity to the past, present, and future of marketing, always understanding what needs to be enduring and what needs to be changed. With \u003ci\u003eMarketing 5.0, \u003c\/i\u003e Kotler and his co-authors boldly incorporate digital technologies into marketing thinking, planning, and implementation. Timely and timeless, \u003ci\u003eMarketing 5.0\u003c\/i\u003e is your indispensable guide to marketing success.\"\u003cbr\u003e --\u003cb\u003eKEVIN LANE KELLER\u003c\/b\u003e, E.B. Osborn Professor of Marketing, Tuck School of Business, Dartmouth College \u003c\/p\u003e\u003cp\u003e\"A timely and far-reaching guide to the potential of digital technologies to transform business practice. Marketers that grasp these possibilities sooner than their rivals and then act on them faster will give their firms a durable advantage.\"\u003cbr\u003e --\u003cb\u003eGEORGE DAY\u003c\/b\u003e, Geoffrey T. Boisi Professor Emeritus, Wharton School of the University of Pennsylvania \u003c\/p\u003e\u003cp\u003e\"The book is timely and has great relevance at the present COVID-19 time. The continued lockdown in many countries has forced companies to look at the digital aspects of marketing. It is also the right size to be a handbook for practicing managers.\"\u003cbr\u003e --\u003cb\u003eWALTER VIERA\u003c\/b\u003e, Former Chairman, International Council of Management Consulting Institutes\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePHILIP KOTLER, PHD, \u003c\/b\u003e is Professor Emeritus of Marketing at the Kellogg School of Management, where he held the S.C. Johnson \u0026amp; Son Professorship of International Marketing. \u003ci\u003eThe Wall Street Journal\u003c\/i\u003e ranks him as one of the top six most influential business thinkers. He is the recipient of numerous awards and honorary degrees from schools worldwide. Philip has an incredible international presence-- his books have been translated into more than 25 languages, and he regularly speaks on the international circuit. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eHERMAWAN KARTAJAYA\u003c\/b\u003e is the founder and Executive Chairman of MarkPlus, Inc., and is one of the \"50 Gurus Who Have Shaped the Future of Marketing,\" according to the Chartered Institute of Marketing, United Kingdom. Hermawan is also a recipient of the Distinguished Global Leadership Award from the Pan-Pacific Business Association at the University of Nebraska-Lincoln. He is also the Chairman of the Asia Council for Small Business and a co-founder of the Asia Marketing Federation. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eIWAN SETIAWAN\u003c\/b\u003e is the Chief Executive Officer of MarkPlus, Inc., where he helps businesses design their corporate and marketing strategies. A frequent writer and speaker, Iwan is also the Editor-in-Chief of Marketeers.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.1 x 9.1 x 6.1 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 03, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51768623825184,"sku":"9781119668510","price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/cfa1767a71467bb2dc67b7115a95cab0.webp?v=1780334082","url":"https:\/\/ebocreations.com\/products\/marketing-5-0-technology-for-humanity-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}