Marketing 5e - Paperback

by Prof Charles W. Lamb (Author), Prof Joseph F. Hair (Author), Prof Carl McDaniel (Author)

Marketing 5e is prescribed in departments of Management, Marketing or Business Management at universities and universities of technology. It is an introductory level subject which is predominantly taught at first year level. Most universities teach Marketing over a semester.

Marketing 5th Edition covers issues like pricing, product labelling and sponsorship and includes a wealth of examples to guide students through current topics such green marketing and marketing communication.

This new edition is written in a more accessible way to assist students to grasp new concepts

Author Biography

Prof. Charles W. Lamb, Prof. Joseph F. Hair, Prof. Carl McDaniel, Prof. Christo Boshoff, Prof. Nic Terblanche