{"product_id":"marketing-alternative-investments-a-comprehensive-guide-to-fundraising-and-investor-relations-for-private-equity-and-hedge-funds-hardcover","title":"Marketing Alternative Investments: A Comprehensive Guide to Fundraising and Investor Relations for Private Equity and Hedge Funds - Hardcover","description":"\u003cp\u003eby \u003cb\u003eHemali Dassani\u003c\/b\u003e (Author), \u003cb\u003eNanda Kuppuswamy\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMaster the process of effectively marketing alternative investments--a critical but overlooked aspect of ensuring fund success\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eInvestment funds with great performance and potential often fail for one simple reason--the enormous challenge for investor relations and fundraising professionals to raise the necessary capital to make the fund profitable.\u003c\/p\u003e\u003cp\u003eThe only book to tackle this critical issue, \u003ci\u003eMarketing Alternative Investments\u003c\/i\u003e builds on the experiential wisdom and best practices from numerous thought leaders in the industry and provides a comprehensive look at investor-centric marketing and fundraising strategy.\u003c\/p\u003e\u003cp\u003eWhether you work in hedge funds, private equity, or are aspiring to be part of one, you'll gain invaluable insights into understanding investors and the investment landscape to create a successful marketing campaign. \u003ci\u003eMarketing Alternative Investments\u003c\/i\u003e is organized into three sections: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFundamentals--the history, structure, decision process, stakeholders, investment expectations, regulations, and relevant information on major institutional investor groups\u003c\/li\u003e\n\u003cli\u003eFundraising in practice--tools, techniques, issues, regulations, skillsets, and processes required to complete a full marketing cycle from pre-marketing through investor relations\u003c\/li\u003e\n\u003cli\u003eOther considerations--key building blocks for a successful franchise in an evolving alternatives landscape, including diversity and technology\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003eEffective fundraising and investor relations is key to the growth of alternative investments. This thorough guide delivers the information, insight, tools, and best practices for strategically marketing alternative investments.\u003cp\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 288\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.04 x 9.24 x 6.3 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 13, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51765266383136,"sku":"9781264627646","price":50.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/9e03f9d323a727636713157b825d0603.webp?v=1780265399","url":"https:\/\/ebocreations.com\/products\/marketing-alternative-investments-a-comprehensive-guide-to-fundraising-and-investor-relations-for-private-equity-and-hedge-funds-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}