{"product_id":"marketing-automation-for-dummies-paperback","title":"Marketing Automation For Dummies - Paperback","description":"\u003cp\u003eby \u003cb\u003eMathew Sweezey\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMultiply the effectiveness of your campaigns with marketing automation\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMarketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program. Learn to establish a buyer profile, assess your needs, select tools, create a lead scoring model, and much more.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eMarketing automation is a next-generation, CRM-related tool for increasing lead conversions and improving forecasting and customer segmentation\u003c\/li\u003e \u003cli\u003eThis book provides an easy-to-understand introduction to the tools and technology, helping you evaluate your current processes, choose the appropriate tools, and follow best practices in making the most of them\u003c\/li\u003e \u003cli\u003eWritten by Mathew Sweezey, Marketing Automation Evangelist at Pardot (ExactTarget), a leading provider of marketing automation solutions\u003c\/li\u003e \u003cli\u003eCovers working with the marketing lifecycle, evaluating your assets, integrating marketing automation with CRM and with other processes, nurturing your leads, and using marketing automation to reach buyers via e-mail, social media, and more\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eMarketing Automation For Dummies\u003c\/i\u003e is the ideal guide to get you up and running with marketing automation, putting your business on the cutting edge and enhancing your competitiveness.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eLearn to: \u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eEstablish a buyer's profile and create a lead scoring model\u003c\/li\u003e \u003cli\u003eIntegrate marketing automation with CRM and other processes\u003c\/li\u003e \u003cli\u003eChoose the right tool for your business\u003c\/li\u003e \u003cli\u003eReach buyers via e-mail, social media, and more\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eRamp up your business's marketing automation with this complete, easy-to-follow guide\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIf your company isn't already using marketing automation, it's time to get on board! This complete guide, from a top industry specialist, provides you with everything you need to get up and running, from choosing solution providers to running campaigns, and from nurturing lead programs to measuring ROI. Jump into marketing automation today!\u003c\/p\u003e \u003cul\u003e \u003cli\u003eGet ready -- get an overview of marketing automation, then jump into creating a business case, choosing a solution, getting things set up, and much more\u003c\/li\u003e \u003cli\u003eMake your data and leads count -- find out how to integrate with CRM solutions, clean up your database, create segmented lists, send your leads to the sales team, and more\u003c\/li\u003e \u003cli\u003eAutomate it -- get down to the nitty-gritty of marketing automation by running campaigns, including content marketing, creating forms and landing pages, and sending e-mails\u003c\/li\u003e \u003cli\u003eMix, score, and report -- go one step further by combining automation with other programs, scoring leads, generating reports, and tracking your progress\u003c\/li\u003e \u003cli\u003eThe next level -- become aware of the top mistakes to avoid and other online sources of information on marketing automation\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eOpen the book and find: \u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eA complete overview of how to get started\u003c\/li\u003e \u003cli\u003eThe best reports to use to score your leads\u003c\/li\u003e \u003cli\u003eTips on choosing marketing automation solutions\u003c\/li\u003e \u003cli\u003eTricks to implement when creating segmented lists\u003c\/li\u003e \u003cli\u003eDetails on using content to create leads\u003c\/li\u003e \u003cli\u003eInformation on nurturing programs\u003c\/li\u003e \u003cli\u003eThe lowdown on creating effective calls to action\u003c\/li\u003e \u003cli\u003eTips on measuring ROI and effectiveness\u003c\/li\u003e \u003c\/ul\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMathew Sweezey\u003c\/b\u003e has quickly built a reputation as one of the leading minds in marketing automation. He has spoken on the topic of marketing automation around the world and also writes for ClickZ.com on the topic. Mathew is the Marketing Automation Evangelist for Salesforce.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 320\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 9.1 x 7.3 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 14, 2014\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51759268397344,"sku":"9781118772225","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/c5a408fcebdedcade7d3da238e573377.webp?v=1780147427","url":"https:\/\/ebocreations.com\/products\/marketing-automation-for-dummies-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}