{"product_id":"marketing-automation-with-mailchimp-expert-tips-techniques-and-best-practices-for-scaling-marketing-strategies-and-roi-for-your-business-paperback","title":"Marketing Automation with Mailchimp: Expert tips, techniques, and best practices for scaling marketing strategies and ROI for your business - Paperback","description":"\u003cp\u003eby \u003cb\u003eMargarita J. Caraballo\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSet up your first channel and effectively expand your outreach and customer base with Mailchimp to deliver scalable business outcomes\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePurchase of the print or Kindle book includes a free PDF eBook\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Features: \u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLearn audience management strategies to make informed decisions for your marketing channels\u003c\/li\u003e\n\u003cli\u003eEmploy practical use cases for your custom business needs to implement basic and pro Mailchimp features\u003c\/li\u003e\n\u003cli\u003eCustomize Mailchimp using powerful integrations to deliver top-notch user experience\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBook Description: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAre you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business? Then Marketing Automation with Mailchimp can be your go-to guide. You'll start by learning common terms used in the Mailchimp environment, as well as about account setup and audience management for businesses. After that, you'll find out how to set up channels, where you'll actively interact with your contacts and begin to add new ones. Additionally, you'll gain an understanding of how to set up a consistent marketing presence in the form of emails and websites and the benefits of determining a brand identity.\u003c\/p\u003e\u003cp\u003eYou'll also explore advanced Mailchimp features to optimize platform utilization using analytics, reporting, A\/B and multivariate testing, the customer journey builder, and the Mailchimp e-commerce store. Toward the end, you'll discover some important shopping, payment, and CRM integrations that can be connected to your Mailchimp platform for custom business needs. With this book, you'll gain insights into real-world use cases to implement a marketing strategy to extend your existing work.\u003c\/p\u003e\u003cp\u003eBy the end of this book, you'll be well-equipped to implement Mailchimp marketing automation seamlessly into your business to grow your customer base and revenue.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat You Will Learn: \u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUnderstand specific account-level settings, their purpose, and account management\u003c\/li\u003e\n\u003cli\u003eExplore strategies and tools for managing inactive contacts for target marketing\u003c\/li\u003e\n\u003cli\u003eIntegrate Mailchimp for easy customization with a low-code options for customization\u003c\/li\u003e\n\u003cli\u003eEstablish a strong marketing presence with email and websites and leverage it for e-commerce and services\u003c\/li\u003e\n\u003cli\u003eDiscover advanced reporting and analytics by turning audience information into relevant growth metrics\u003c\/li\u003e\n\u003cli\u003eAutomate your marketing workflows using the Mailchimp customer journey builder\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWho this book is for: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThis book is for marketing professionals or small-to-midsize business entrepreneurs looking to start a marketing journey through powerful marketing automation. To get the best from this book, you must be familiar with using web apps and have an understanding of content design. This book will help anyone who is looking to start a marketing career and wants to take hands-on ownership of building marketing and outreach strategies for the business.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 304\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.64 x 9.25 x 7.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 30, 2023\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51752349761824,"sku":"9781800561731","price":44.62,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/d65a8c683921c76f3d40f96f1b67a29d.webp?v=1779993553","url":"https:\/\/ebocreations.com\/products\/marketing-automation-with-mailchimp-expert-tips-techniques-and-best-practices-for-scaling-marketing-strategies-and-roi-for-your-business-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}