{"product_id":"marketing-concepts-that-win-save-time-money-and-work-by-crafting-concepts-right-the-first-time-paperback","title":"Marketing Concepts that Win!: Save Time, Money and Work by Crafting Concepts Right the First Time - Paperback","description":"\u003cp\u003eby \u003cb\u003eMartha Guidry\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eCrisply communicating a new idea or innovation in a well-articulated product or positioning concept is one of the most difficult challenges many marketers face. The inability to be objective and single-minded in one's concept writing efforts can make the difference between executing a marketplace win or a flop. Don't let it happen to you. Writing great concepts early on in your development cycle can save time, money and rework. You will discover how to: ➢ Determine whether you need a product or a positioning concept ➢ Learn tips and tricks to accelerate your concept writing efforts ➢ Develop Acceptable Consumer Beliefs that consumers nod their heads in agreement when heard ➢ Write Benefit statements that consumers understand and differentiate a product or service ➢ Craft Reasons to Believe that are consumer meaningful and relevant ➢ Prepare a concept to maximize quantitative testing potential\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 194\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.45 x 8 x 5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 09, 2011\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51796632109344,"sku":"9781936909148","price":21.55,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/ea63189eb118cff1e5f51b14f5193948.webp?v=1780763836","url":"https:\/\/ebocreations.com\/products\/marketing-concepts-that-win-save-time-money-and-work-by-crafting-concepts-right-the-first-time-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}