Marketing Essentials for Independent Lodgings - Paperback

by Pamela Lanier (Author), Marie Lanier (Author)

Marketing a small, independently owned lodging business can be difficult. Marketing Essentials for Independent Lodgings outlines how to get a business's name out there, attract consumers, and navigate the dicey world of social media and an online presence. Descriptions of traveler demographics, how to get the word out about a property, and how to make a property unique are all talked about at length. The goal of this book is to help small lodgings flourish, and it does so by including lists of actions that can be taken this week, this month, or this year to help positively impact the bottom line. Also included is a specific marketing outline that can be adapted to an individual business, giving business owners a timeline and plan they can follow.

Author Biography

Pamela Lanier is the author of 20 travel titles in over 130 editions. She is the founder of Bed & Breakfasts, Inns, and Guest Houses International and established the TravelGuides.com network. Pamela has increased her involvement in ecotourism and sustainable travel, leading presentations at the World Conservation Congress in Jeju, South Korea and the World Wilderness Congress in Salamanca, Spain. World Travel Market, London, and World Parks Congress, Sydney, among 130 conference presentations worldwide.