{"product_id":"marketing-management-essentials-you-always-wanted-to-know-second-edition-hardcover","title":"Marketing Management Essentials You Always Wanted To Know (Second Edition) - Hardcover","description":"\u003cp\u003eby \u003cb\u003eCallie Daum\u003c\/b\u003e (Author), \u003cb\u003eVibrant Publishers\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eMarketing Management concepts explained in a simplified way\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eTools that can help you navigate your role as a marketing manager\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eHow to use marketing to manage customer relationships\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eUnderstand the relationship between strategy and marketing \u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMarketing Management Essentials You Always Wanted To Know\u003c\/strong\u003e prepares marketing managers and leaders by instilling in them the building blocks of marketing management. This marketing management book takes the reader through the different stages of marketing and how they affect different levels of an organization. It provides tools to assist one with some of the more challenging aspects \u003cstrong\u003eof marketing management\u003c\/strong\u003e such as SWOT \u003cstrong\u003eanalysis, measuring customer satisfaction, and developing a marketing plan\u003c\/strong\u003e. Understanding the relationship between strategy and marketing and applying it to decision making is a skill that is vital to today's marketing manager. After explaining the importance of managing marketing internally in your organization, the book will help one learn how to manage external customers and obtain their business.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMarketing Management Essentials You Always Wanted To Know\u003c\/strong\u003e gives a look into the world of marketing and some of its key elements. After reading this book, the reader will be able to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDefine marketing management in an organization and understand its functions and elements\u003c\/li\u003e\n\u003cli\u003eKnow the business responsibilities of a marketing manager and marketing department \u003c\/li\u003e\n\u003cli\u003eDescribe tools that can help you navigate the role of a marketing manager \u003c\/li\u003e\n\u003cli\u003eUnderstand the relationship between strategy and marketing \u003c\/li\u003e\n\u003cli\u003eKnow how to use marketing to manage customer relationships \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAbout the Series\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Self-Learning Management Series is designed to help students, new managers, career switchers and entrepreneurs learn essential management lessons. This series addresses every aspect of business from HR to Finance to Marketing to Operations, across any and every industry. \u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 162\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.44 x 8.5 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 04, 2020\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51789355221280,"sku":"9781949395730","price":87.73,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/be83fc47c3b936b438e10b6fede31fd1.webp?v=1780666160","url":"https:\/\/ebocreations.com\/products\/marketing-management-essentials-you-always-wanted-to-know-second-edition-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}