{"product_id":"marketing-to-mums-how-to-sell-more-to-australias-most-powerful-consumer-paperback","title":"Marketing To Mums: How To Sell More To Australia's Most Powerful Consumer - Paperback","description":"\u003cp\u003eby \u003cb\u003eKatrina McCarter\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMums are the powerhouse of the Australian economy - they're responsible for more than 80 per cent of consumer spending. How well do you know them?\u003c\/p\u003e \u003cp\u003eWhether you are a small business owner who needs to increase sales on a low budget, or a corporate marketing manager, wondering why you're not selling more of a certain product, award-winning businesswoman Katrina McCarter has important information that can help you become more profitable.\u003c\/p\u003e \u003cp\u003e\u003cem\u003e\u003cstrong\u003eMarketing To Mums\u003c\/strong\u003e\u003c\/em\u003e offers a simple 8-step framework that shows you how to successfully market your product or service to mums.\u003c\/p\u003e \u003cp\u003e- Recognise the diverse nature of mums\u003cbr\u003e - Avoid the nine mistakes most businesses make\u003cbr\u003e - Attract mums to your business, then turn them into raving fans\u003cbr\u003e - Harness the power of social media and word of mouth advertising\u003cbr\u003e - Grow your business through partnerships\u003c\/p\u003e \u003cp\u003eBy understanding who mums really are and how they make decisions, you will increase sales and improve your bottom line without breaking the bank.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 242\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.55 x 8.27 x 5.83 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 13, 2016\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51752182776096,"sku":"9780994634108","price":24.46,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/45c6c78b433e2a21ad854bd19eea33f3.webp?v=1779989498","url":"https:\/\/ebocreations.com\/products\/marketing-to-mums-how-to-sell-more-to-australias-most-powerful-consumer-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}