{"product_id":"master-the-essentials-a-how-to-guide-for-capital-equipment-product-managers-paperback","title":"Master the Essentials: A How-to Guide for Capital Equipment Product Managers - Paperback","description":"\u003cp\u003eby \u003cb\u003eMichael Chase\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eAre you looking for a book that shows you how to implement the most critical product management concepts, strategies, and methods? Are you looking for one written specifically for capital equipment product managers? \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eYou can stop looking because you found it! \u003ci\u003eMaster the Essentials \u003c\/i\u003eshows you how to execute a capital equipment product manager's most important work. \u003cp\u003e\u003c\/p\u003eWith this book, you will learn how to: \u003cul\u003e\n\u003cli\u003eFulfill the product management role.\u003c\/li\u003e\n\u003cli\u003eGet off the sales-support treadmill.\u003c\/li\u003e\n\u003cli\u003eManage product line performance.\u003c\/li\u003e\n\u003cli\u003eExecute the product lifecycle.\u003c\/li\u003e\n\u003cli\u003eImplement a value-based strategy.\u003c\/li\u003e\n\u003cli\u003eConduct market intelligence.\u003c\/li\u003e\n\u003cli\u003eDevelop product strategy.\u003c\/li\u003e\n\u003cli\u003eCreate market requirements documents.\u003c\/li\u003e\n\u003cli\u003eMaximize your aftermarket business.\u003c\/li\u003e\n\u003cli\u003eBuild your sales kit.\u003c\/li\u003e\n\u003cli\u003eTrain your sales force.\u003c\/li\u003e\n\u003cli\u003eLocalize selling capability.\u003c\/li\u003e\n\u003cli\u003eLaunch new products.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eIt is all here, plus much more. This straightforward guide will help you produce winning products and excel as a capital equipment product manager.\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 248\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.56 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 05, 2023\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51778686877984,"sku":"9798853500594","price":33.73,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/4a255ad94b8ff1ffe645623f459464f8.webp?v=1780507755","url":"https:\/\/ebocreations.com\/products\/master-the-essentials-a-how-to-guide-for-capital-equipment-product-managers-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}