{"product_id":"mcluhan-in-reverse-his-general-theory-of-media-gtom-paperback","title":"McLuhan in Reverse: His General Theory of Media (GToM) - Paperback","description":"\u003cp\u003eby \u003cb\u003eLance Strate\u003c\/b\u003e (Other), \u003cb\u003eRobert K. Logan\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDespite McLuhan's claim that he did not work from a theory, his body of work in fact constitutes a theory that Robert K. Logan calls his General Theory of Media (GToM), characterized by a number of reversals.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRobert K. Logan\u003c\/strong\u003e (PhD, MIT, 1965) is an emeritus professor of physics, fellow of St. Michael's College, and member of the School of Environmental Studies, all at the University of Toronto. He is also Chief Scientist of the sLab (OCAD University) and a recipient of the Walter J. Ong Award for Career Achievement in Scholarship by the Media Ecology Association.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 146\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.35 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 23, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51751010664736,"sku":"9781433182464","price":75.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/8b8ed0a7c07388c63bf71b347f432eef.webp?v=1779962422","url":"https:\/\/ebocreations.com\/products\/mcluhan-in-reverse-his-general-theory-of-media-gtom-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}