{"product_id":"meatball-sundae-is-your-marketing-out-of-sync-paperback","title":"Meatball Sundae: Is Your Marketing out of Sync? - Paperback","description":"\u003cp\u003eby \u003cb\u003eSeth Godin\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eGotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don't care, as long as it's shiny and new. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs . . . yuck! \u003cp\u003e\u003c\/p\u003e As traditional marketing fades away, the new tools seem irresistible. But they don't work as well for boring brands (meatballs?) that might still be profitable but don't attract word of mouth, such as Cheerios, Ford trucks, Barbie dolls, or Budweiser. When Anheuser-Busch spends $40 million on an online network called BudTV, that's a meatball sundae. It leads to no new Bud drinkers, just a bad case of indigestion. \u003cp\u003e\u003c\/p\u003e \u003ci\u003eMeatball Sundae\u003c\/i\u003e is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don't. \u003cp\u003e\u003c\/p\u003e The winners aren't just annoying start-ups run by three teenagers who never had a real job. You'll also meet older companies that have adapted brilliantly, such as Blendtec, a thirty-year-old blender maker. It now produces \"Will it blend?\" videos that demolish golf balls, Coke cans, iPhones, and much more. For a few hundred dollars, Blendtec reached more than ten million eager viewers on YouTube. \u003cp\u003e\u003c\/p\u003e Godin doesn't pretend that it's easy to get your products, marketing messages, and internal systems in sync. But he'll convince you that it's worth the effort.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eSeth Godin is an entrepreneur, a sought-after lecturer, a monthly columnist for Fast Company, and an all-around business gadfly. He's the bestselling author of \u003cb\u003ePermission Marketing\u003c\/b\u003e, \u003cb\u003eUnleashing the Ideavirus\u003c\/b\u003e, \u003cb\u003eThe Big Red Fez\u003c\/b\u003e, \u003cb\u003eSurvival Is Not Enough\u003c\/b\u003e, and \u003cb\u003ePurple Cow\u003c\/b\u003e.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 256\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.69 x 6.95 x 5.03 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 24, 2012\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51769389023520,"sku":"9781591845355","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/a2fa631df2e81835dfc97e1de7430c1c.webp?v=1780346820","url":"https:\/\/ebocreations.com\/products\/meatball-sundae-is-your-marketing-out-of-sync-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}