{"product_id":"media-analytics-understanding-media-audiences-and-consumers-in-the-21st-century-paperback","title":"Media Analytics: Understanding Media, Audiences, and Consumers in the 21st Century - Paperback","description":"\u003cp\u003eby \u003cb\u003eC. Ann Hollifield\u003c\/b\u003e (Author), \u003cb\u003eAmy Jo Coffey\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using datasets that present real and hypothetical scenarios for students to work through.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eMedia Analytics\u003c\/em\u003e introduces the key principles of media economics and management. It outlines how to interpret and present results, the principles of data visualization and storytelling, and the basics of research design and sampling. Although shifting technology makes measurement and analytics a dynamic space, this book takes an evergreen, conceptual approach, reminding students to focus on the principles and foundations that will remain constant.\u003c\/p\u003e\u003cp\u003eAimed at upper-level students in the fast-growing area of media analytics in a cross-platform world, students using this text will learn how to find the stories in the data and how to present those stories in an engaging way to others.\u003c\/p\u003e\u003cp\u003eInstructor and Student Resources include an Instructor's Manual, discussion questions, short exercises, and links to additional resources. They are available online at www.routledge.com\/cw\/hollifield.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eC. Ann Hollifield, Ph.D., \u003c\/strong\u003e is Professor Emerita at the University of Georgia, USA, and an international consultant on news media viability. In 2006, she founded one of the first certificate programs in media analytics in the United States. She is the author\/editor of more than 50 publications on media economics and management. \u003c\/p\u003e\u003cp\u003eAmy Jo Coffey, Ph.D., is Associate Professor in Media Management at the University of Florida, USA, where she also developed the online master's program and certificate in audience analytics. Her published research has focused on media management and economics topics, including audience valuation, advertiser investment in diverse audiences, and media ownership.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 416\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.89 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 27, 2023\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51779427828000,"sku":"9781138581050","price":127.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/89c60f40d7d645fa0932cd0a7f9ab467.webp?v=1780516965","url":"https:\/\/ebocreations.com\/products\/media-analytics-understanding-media-audiences-and-consumers-in-the-21st-century-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}