{"product_id":"message-matters-succeeding-at-the-crossroads-of-mission-and-market-paperback","title":"Message Matters: Succeeding at the Crossroads of Mission and Market - Paperback","description":"\u003cp\u003eby \u003cb\u003eRebecca K. Leet\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIt's a common nonprofit complaint, \"When we're dealing with such important issues why aren't more people listening?\" It may be true that everyone should care about your mission, but virtue alone wont catch the attention of your target audiences or prompt their action. \u003cem\u003eMessage Matters: Succeeding at the Crossroads of Mission and Market\u003c\/em\u003e helps you do both. It shows you how to develop messages that resonate with your audience's desires so they take the action you want. \u003c\/p\u003e\u003cp\u003e\u003cem\u003eMessage Matters\u003c\/em\u003e gives you a simple framework for making strategic decisions and guides you through five steps to produce a powerful, activating message. You'll learn how to: \u003c\/p\u003e\u003col\u003e\n\u003cli\u003eClarify the action you want\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ePinpoint who you want to take action\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDiscover what your audience wants, hopes for, and desires\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFind the shared desires between your organization and your audience\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eConvey your message effectively\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003eThe ideas and approach in \u003cem\u003eMessage Matters\u003c\/em\u003e build on the author's years of work across the spectrum of professional communications and management and address the everyday challenges facing todays organizations. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eExamples and a case study bring key points to life.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eExamples from more than a dozen associations, nonprofit organizations, foundations, and government agencies show how they have advanced their causes by using the framework in this book. A special chapter brings the theory and process to life in a case study showing how an organization used strategic messages to build a nationwide movement to change the paradigm for preventing child abuse. Whether you want people to fund you, participate in your programs, vote your way, quote you, collaborate with you, or volunteer for you, moving people to action is essential to achieving your mission. Compelling communications is the starting point. Use \u003cem\u003eMessage Matters \u003c\/em\u003eand start connecting to people in a way that moves them to action.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 160\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.4 x 8.8 x 5.9 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 20, 2007\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51749172904224,"sku":"9780940069633","price":31.27,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/93d68698ca9e0d80e770ddcaacb846e2.webp?v=1779925412","url":"https:\/\/ebocreations.com\/products\/message-matters-succeeding-at-the-crossroads-of-mission-and-market-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}