{"product_id":"microeconomics-for-dummies-uk-paperback","title":"Microeconomics for Dummies - UK - Paperback","description":"\u003cp\u003eby \u003cb\u003ePeter Antonioni\u003c\/b\u003e (Author), \u003cb\u003eManzur Rashid\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eYour one-stop guide to understanding Microeconomics\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eMicroeconomics For Dummies\u003c\/i\u003e (with content specific to the UK reader) is designed to help you understand the economics of individuals. Using concise explanations and accessible content that tracks directly to an undergraduate course, this book provides a student-focused course supplement with an in-depth examination of each topic. This invaluable companion provides clear information and real-world examples that bring microeconomics to life and introduces you to all the key concepts. From supply and demand to market competition, you'll understand how the economy works on an individual level, and how it affects you every day. Before long, you'll be conversant in consumers, costs, and competition.\u003c\/p\u003e \u003cp\u003eMicroeconomics is all about the behaviour of individual people and individual firms. It sounds pretty straightforward, but it gets complicated early on. You may not be an economist, but if you're a business student at university, the odds are you need to come to grips with microeconomics. That's where \u003ci\u003eMicroeconomics For Dummies\u003c\/i\u003e comes in, walking you through the fundamental concepts and giving you the understanding you need to master the material.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eUnderstand supply, demand, and equilibrium\u003c\/li\u003e \u003cli\u003eExamine the consumer decision making process\u003c\/li\u003e \u003cli\u003eDelve into elasticity and costs of production\u003c\/li\u003e \u003cli\u003eLearn why competition is healthy and monopolies are not\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEven the brightest business students can find economics intimidating, but the material is essential to a solid grasp of how the business world works. The good news is that you've come to the right place.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eLearn to: \u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003e Succeed with the information you need for your economics course \u003c\/li\u003e \u003cli\u003e Get a handle on supply and demand\u003c\/li\u003e \u003cli\u003e Understand the consumer decision-making process and its effects within economics\u003c\/li\u003e \u003cli\u003e Weigh the effects of oligopolies and monopolies\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eStudying microeconomics?\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eMicroeconomics examines the economic behaviour of individual people and individual firms. Sounds pretty straightforward, but it can get complicated in a hurry. Turn to this book and watch everything become understandable! Clear information and plenty of real-world examples help you understand everything from supply and demand to market competition. \u003c\/p\u003e\u003cul\u003e \u003cli\u003e \u003cb\u003eSmall units are a big deal\u003c\/b\u003e -- see how people and firms make decisions, how those decisions become markets, and what causes markets to fail\u003c\/li\u003e \u003cli\u003e \u003cb\u003eAbout the consumer\u003c\/b\u003e -- explore the factors that affect consumer choices, how we deal with constraints, and how our decisions affect the greater economy\u003c\/li\u003e \u003cli\u003e \u003cb\u003eHow a firm \"thinks\"\u003c\/b\u003e -- learn about costs and cost curves, profit maximisation, supply and demand, equilibrium analysis, and the effect of competition\u003c\/li\u003e \u003cli\u003e \u003cb\u003eThe bigger picture\u003c\/b\u003e -- examine the effects of imperfect competition, the fundamental theorems of welfare economics, what a monopoly creates, and what happens when the market doesn t make what we want\u003c\/li\u003e \u003cli\u003e \u003cb\u003eGetting strategic\u003c\/b\u003e -- discover how game theory, auction theory, and Nash Equilibrium come into play\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eOpen the book and find: \u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003e What an oligopoly is and how it affects competition\u003c\/li\u003e \u003cli\u003e Why competition must sometimes be regulated\u003c\/li\u003e \u003cli\u003e How consumers make choices\u003c\/li\u003e \u003cli\u003e What equilibrium analysis tells us\u003c\/li\u003e \u003cli\u003e All about elasticity and production costs\u003c\/li\u003e \u003cli\u003e How market niches are chosen\u003c\/li\u003e \u003cli\u003e Why what you don't know can hurt you\u003c\/li\u003e \u003cli\u003e Ten great microeconomists\u003c\/li\u003e \u003c\/ul\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePeter Antonioni\u003c\/b\u003e is a senior teaching fellow at the Department of Management Science and Innovation, University College, London, and coauthor of \u003ci\u003eEconomics For Dummies, 2nd UK Edition\u003c\/i\u003e. \u003cb\u003eManzur Rashid, PhD, \u003c\/b\u003e is a lecturer at New College of the Humanities, where he covers second year micro- and macroeconomics.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 336\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 9.2 x 7.3 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 28, 2016\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51761086267680,"sku":"9781119026693","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/9f990452ecbee0f348203e03f913ccc8.webp?v=1780199289","url":"https:\/\/ebocreations.com\/products\/microeconomics-for-dummies-uk-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}