{"product_id":"microtrends-the-small-forces-behind-tomorrows-big-changes-paperback","title":"Microtrends: The Small Forces Behind Tomorrow's Big Changes - Paperback","description":"\u003cp\u003eby \u003cb\u003eMark Penn\u003c\/b\u003e (Author), \u003cb\u003eE. Kinney Zalesne\u003c\/b\u003e (With)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe adviser to Senator Hillary Clinton, Bill Gates, and President Bill Clinton proves that small is big by identifying 75 hidden-in-plain-sight trends that are moving America, revealing that the nation is no longer a melting pot but a collection of communities with many individual tastes and lifestyles.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003e\"The ideas in his book will help you see the world in a new way.\" --Bill Clinton \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003e\"Mark Penn has a keen mind and a fascinating sense of what makes America tick, and you see it on every page of \u003ci\u003eMicrotrends\u003c\/i\u003e.\" --Bill Gates \u003cbr\u003eIn 1982, readers discovered \u003ci\u003eMegatrends\u003c\/i\u003e. \u003cp\u003e\u003c\/p\u003eIn 2000, \u003ci\u003eThe Tipping Point\u003c\/i\u003e entered the lexicon. \u003cp\u003e\u003c\/p\u003eNow, in \u003ci\u003eMicrotrends\u003c\/i\u003e, one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live. \u003cp\u003e\u003c\/p\u003eMark Penn, the man who identified \"Soccer Moms\" as a crucial constituency in President Clinton's 1996 reelection campaign, is known for his ability to detect relatively small patterns of behavior in our culture-microtrends that are wielding great influence on business, politics, and our personal lives. Only one percent of the public, or three million people, is enough to launch a business or social movement. \u003cp\u003e\u003c\/p\u003eRelying on some of the best data available, Penn identifies more than 70 microtrends in religion, leisure, politics, and family life that are changing the way we live. Among them: \u003cbr\u003e \u003cul\u003e\n\u003cli\u003e\u003ci\u003ePeople are retiring but continuing to work.\u003c\/i\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ci\u003eTeens are turning to knitting.\u003c\/i\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ci\u003eGeeks are becoming the most sociable people around.\u003c\/i\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ci\u003eWomen are driving technology.\u003c\/i\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ci\u003eDads are older than ever and spending more time with their kids than in the past. \u003c\/i\u003e\u003c\/li\u003e\n\u003cli\u003eYou have to look at and interpret data to know what's going on, and that conventional wisdom is almost always wrong and outdated. The nation is no longer a melting pot. We are a collection of communities with many individual tastes and lifestyles. Those who recognize these emerging groups will prosper. \u003cp\u003e\u003c\/p\u003ePenn shows readers how to identify the microtrends that can transform a business enterprise, tip an election, spark a movement, or change your life. In today's world, small groups can have the biggest impact.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eDubbed \"the most powerful man in Washington you've never heard of\" by the \u003ci\u003eWashington Post\u003c\/i\u003e, \u003cb\u003eMark J. Penn\u003c\/b\u003e is the worldwide CEO of Burson-Marsteller. He was pollster to President Clinton in his successful 1996 re-election campaign, and is adviser to Senator Hillary Rodham Clinton, Microsoft Chairman Bill Gates, numerous corporations, and twenty-five foreign heads of state. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eE. Kinney Zalesne\u003c\/b\u003e has served as a White House Fellow, Counsel to U.S. Attorney General Janet Reno, and Executive Vice President and President of two national social-change organizations. \u003cp\u003e\u003c\/p\u003e Website: http: \/\/www.microtrending.com\/\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 480\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.3 x 8.9 x 5.9 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 01, 2009\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51762064425248,"sku":"9780446699761","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/95aaa5fb5b694ab57e6b95c189254093.webp?v=1780216199","url":"https:\/\/ebocreations.com\/products\/microtrends-the-small-forces-behind-tomorrows-big-changes-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}