by Marc Freden (Author), Nikijha Lynch (Contribution by)

Insight. Expertise. How to. What to do. Real-life experiences. Real-life experts.

The book takes you behind the scenes and on the scenes when you want to be in the media, need to be in the media, or are thrust into the media. It is an insider's guide filled with practical knowledge gathered from those who have spent their careers having been there...forging a path for you to follow.

Today, the media spotlight can shine indefinitely, if you want it or let it. The difference between "15 minutes of fame" and a lifetime of shame is: