by Richard P. Swanson (Author)

While large corporations and nonprofit organizations have long had positive relationships with each other, the donor-recipient model they embody often is unsustainable and untenable for small businesses and local nonprofits. What new relationship model will serve small businesses and local nonprofits in the future?

The SPARC program offers a new model for small businesses and local nonprofits to follow that benefits both, and increases the philanthropic climate in your community. Rick Swanson illustrates how the three key principles of mission, strength, and potential open up new possibilities for small business owners and nonprofit directors alike.