{"product_id":"music-management-marketing-and-pr-paperback","title":"Music Management, Marketing and PR - Paperback","description":"\u003cp\u003eby \u003cb\u003eChris Anderton\u003c\/b\u003e (Author), \u003cb\u003eJames Hannam\u003c\/b\u003e (Author), \u003cb\u003eJohnny Hopkins\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book is your guide to the study and practice of music management and the fast-moving music business of the 21st century. \u003cbr\u003e \u003cbr\u003e Covering a range of careers, organisations, and practices, this expert introduction will help aspiring artists, managers, and executives to understand and succeed in this exciting sector. \u003cbr\u003e \u003cbr\u003e Featuring exclusive interviews with industry experts and discussions of well-known artists, it covers key areas such as artist development, the live music sector, fan engagement, and copyright. Other topics include: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eManaging contracts and assembling teams. \u003c\/li\u003e \u003cli\u003eUsing data audits of platforms to adapt campaigns. \u003c\/li\u003e \u003cli\u003eShaping opinions about music, musicians, events. \u003c\/li\u003e \u003cli\u003eHow the music industry can be more diverse, inclusive, and equitable for the benefit of all. \u003c\/li\u003e \u003cli\u003eWorking with venues, promoters, booking agents, and tour managers. \u003c\/li\u003e \u003cli\u003eBranding, sponsorship, and endorsement. \u003c\/li\u003e \u003cli\u003eFunding, crowdsourcing and royalty collection. \u003c\/li\u003e \u003cli\u003eOngoing digital developments such as streaming income and algorithmic recommendation. \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eBalancing the creative and the commercial, it is essential reading for students of music management, music business, and music promotion - and anybody looking to build their career in the music industries.\u003cbr\u003e \u003cbr\u003e Dr Chris Anderton, Johnny Hopkins, and James Hannam all teach on the BA Music Business at the Faculty of Business, Law and Digital Technologies at Solent University, Southampton, UK.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.51 x 9.61 x 6.69 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 26, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51784179220768,"sku":"9781526497383","price":154.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/4fdd94b49a982d0985b8800d5d07e265_2f076192-cac6-4b99-a823-eb8aee7e6055.webp?v=1780601522","url":"https:\/\/ebocreations.com\/products\/music-management-marketing-and-pr-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}