{"product_id":"myths-of-marketing-banish-the-misconceptions-and-become-a-great-marketer-paperback","title":"Myths of Marketing: Banish the Misconceptions and Become a Great Marketer - Paperback","description":"\u003cp\u003eby \u003cb\u003eGrant Leboff\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIt's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing anyway. Besides, everyone knows that social media is the best form of free marketing there is... don't they? \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e The world of marketing is abound with a staggering number of misconceptions, fallacies and falsehoods. In \u003cb\u003e\u003ci\u003eMyths of Marketing\u003c\/i\u003e\u003c\/b\u003e, recognized industry expert \u003cb\u003eGrant Leboff\u003c\/b\u003e takes readers on a fascinating and entertaining journey through some of the most deeply entrenched stereotypes that exist in the industry, from the idea that sales and marketing are basically the same and that getting people's attention costs a lot of money, to the notion that demography is the best way to segment your market and 'content is king'. \u003cp\u003e\u003c\/p\u003eUsing a combination of academic research, amusing examples and industry case studies, \u003cb\u003e\u003ci\u003eMyths of Marketing\u003c\/i\u003e\u003c\/b\u003e effectively debunks many of the most pervasive myths and assumptions, leaving readers with a clearer, more perceptive understanding of marketing as a whole, to improve their own practice and marketing strategy.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eGrant Leboff\u003c\/b\u003e is one of the UK's leading sales and marketing experts. He serves as a non-executive director and runs Sticky Marketing Club, a sales and marketing strategy consultancy. He speaks regularly at global conferences and contributes to publications including the \u003ci\u003eDaily Telegraph\u003c\/i\u003e, the \u003ci\u003eIndependent\u003c\/i\u003e, and the \u003ci\u003eFinancial Times, \u003c\/i\u003eand\u003ci\u003e \u003c\/i\u003eis the author of \u003ci\u003e\u003cb\u003eSticky Marketing\u003c\/b\u003e \u003c\/i\u003eand \u003ci\u003e\u003cb\u003eStickier Marketing\u003c\/b\u003e\u003c\/i\u003e, both published by Kogan Page.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.61 x 9.21 x 6.14 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 28, 2020\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51759984247072,"sku":"9780749483913","price":25.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/a66b82025630da32492689966a97f504.webp?v=1780168027","url":"https:\/\/ebocreations.com\/products\/myths-of-marketing-banish-the-misconceptions-and-become-a-great-marketer-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}