{"product_id":"myths-of-social-media-dispel-the-misconceptions-and-master-social-media-paperback","title":"Myths of Social Media: Dispel the Misconceptions and Master Social Media - Paperback","description":"\u003cp\u003eby \u003cb\u003eMichelle Carvill\u003c\/b\u003e (Author), \u003cb\u003eIan MacRae\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEveryone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24\/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don't they?\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThe use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In \u003cb\u003e\u003ci\u003eMyths of Social Media\u003c\/i\u003e, \u003c\/b\u003edigital consultant \u003cb\u003eMichelle Carvill \u003c\/b\u003eand workplace psychologist \u003cb\u003eIan MacRae \u003c\/b\u003edismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, \u003cb\u003e\u003ci\u003eMyths of Social Media\u003c\/i\u003e \u003c\/b\u003edebunks the most commonly held myths and shows you how to use social media effectively for work and at work. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eAbout the Business Myths series...\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e The \u003cb\u003e\u003ci\u003eBusiness Myths\u003c\/i\u003e\u003c\/b\u003e series tackles the falsehoods that pervade the business world. From leadership and management to social media, strategy and the workplace, these accessible books overturn out-of-date assumptions, skewer stereotypes and put oft-repeated slogans to the test. Entertaining and rigorously researched, these books will equip you with the insight and no-nonsense wisdom you need to succeed.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMichelle Carvill \u003c\/b\u003eis Founder of Carvill Creative - a social media marketing agency whose clients include the BBC, Nuffield Health and Norbord. Passionate about the digital future she advises clients on online marketing communication and social media strategies, and leads a team delivering practical social media planning and daily management. She is the author of \u003cb\u003e\u003ci\u003eGet Social\u003c\/i\u003e, \u003c\/b\u003epublished by Kogan Page. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eIan MacRae\u003c\/b\u003e is a work psychologist, consultant, speaker, author and Managing Director of High Potential Psychology. He works with, and writes about, a wide range of topics relating to psychology and the workplace. He developed the High Potential Traits Inventory (HPTI), a personality assessment which has been translated into dozens of languages and used by over 50,000 people around the world. \u003cb\u003eMyths of Social Media \u003c\/b\u003eis his fifth book, he is co-author of \u003cb\u003e\u003ci\u003eMotivation and Performance\u003c\/i\u003e\u003c\/b\u003e and \u003cb\u003e\u003ci\u003eMyths of Work\u003c\/i\u003e, \u003c\/b\u003ealso part of the \u003cb\u003e\u003ci\u003eBusiness Myths\u003c\/i\u003e \u003c\/b\u003eseries.\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 304\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.83 x 7.81 x 5.06 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 25, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51759421948192,"sku":"9781398607781","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/183fa1122a95b62ae88493a5d17e3d08_f4c841b4-b34a-454d-842d-06a1571ef876.webp?v=1780152210","url":"https:\/\/ebocreations.com\/products\/myths-of-social-media-dispel-the-misconceptions-and-master-social-media-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}