{"product_id":"naked-corporation-paperback","title":"Naked Corporation - Paperback","description":"\u003cp\u003eby \u003cb\u003eTapscott\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWelcome to the world of the naked corporation.\u003c\/b\u003e Transparency is revolutionizing every aspect of our economy and its industries and forcing firms to rethink their fundamental values. We are in an extraordinary age where businesses must make themselves clearly visible to shareholders, customers, employees, partners, and society. Financial data, employee grievances, internal memos, environmental disasters, product weaknesses, international protests, scandals and policies, good news and bad; all can be seen by anyone who knows where to look. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eDon Tapscott, bestselling author and one of the most sought after strategists and speakers in the business world, is famous for seeing into the future and pointing out both its forest and its trees. David Ticoll, visionary researcher, columnist, and consultant, has identified countless breakthrough trends at the intersection of technology and business strategy. These two longtime collaborators now offer a brilliant guide to the new age of openness. In \u003ci\u003eThe Naked Corporation, \u003c\/i\u003e they explain how the new transparency has caused a power shift toward customers, employees, shareholders, and other stakeholders; how and where information has exploded; and how corporations across many industries have seized on transparency not as a challenge but as an opportunity. \u003cp\u003e\u003c\/p\u003eDrawing on such examples as Shell Oil's reinvention of itself as an environmentally focused business, to Johnson \u0026amp; Johnson's longstanding and carefully nurtured reputation as a company worthy of trust--as well as little-known examples from pharmaceuticals, insurance, high technology, and financial services--Tapscott and Ticoll offer invaluable advice on how to lead the new age, rather than simply react to it. \u003ci\u003eThe Naked Corporation\u003c\/i\u003e is a book for managers, employees, investors, customers, and anyone who cares about the future of the corporation and society.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eDon Tapscott is recognized as one of the leading business thinkers of our time. He is the author of several bestselling books including \u003ci\u003eParadigm Shift, The Digital Economy, \u003c\/i\u003e and \u003ci\u003eGrowing Up Digital.\u003c\/i\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 368\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 8.9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 04, 2016\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51761477452064,"sku":"9780743246514","price":22.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/f2ddd568007294ba08fc74895aa249ce.webp?v=1780208527","url":"https:\/\/ebocreations.com\/products\/naked-corporation-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}