{"product_id":"native-advertising-advertorial-disruption-in-the-21st-century-news-feed-paperback","title":"Native Advertising: Advertorial Disruption in the 21st-Century News Feed - Paperback","description":"\u003cp\u003eby \u003cb\u003eLisa Lynch\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/i\u003e\u003cp\u003eNative Advertising examines the emerging practices and norms around native advertising in US and European news organizations. Over the past five years native advertising has rapidly become a significant revenue stream for both digital news \"upstarts\" and legacy newspapers and magazines.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003eThis book helps scholars and students of journalism and advertising to understand the news industry's investment in native advertising, and consider the effects this investment might have on how news is produced, consumed, and understood. It is argued that although they have deep roots in earlier forms of advertising, native ads with a political or advocacy bent have the potential to shift the relationship between news outlets and audiences in new ways, particularly in an era when trust in the media has reached a historic low point. Beyond this, such advertisements have the potential to shift how media systems function in relation to state power, by changing the relationship between commercial and non-commercial speech.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003eDrawing on real-world examples of native ads and including an in-depth case study contributed by Ava Sirrah, \u003ci\u003eNative Advertising \u003c\/i\u003eprovides an important assessment of the potential consequences of native advertising becoming an even more prominent fixture in the 21st-century news feed.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eLisa Lynch is Associate Professor and Director of the Program in Media and Communications, Drew University, USA.\u003c\/p\u003e\u003cp\u003eAva Sirrah is a doctoral candidate in Communications at Columbia University, USA. Previously, she worked on brand partnerships in T Brand Studio at \u003ci\u003eThe New York Times \u003c\/i\u003e.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 136\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.3 x 8.5 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 30, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51785008742688,"sku":"9781032178691","price":51.82,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/3ae4f233b94f6bdfc1bea4b169615f2e.webp?v=1780610836","url":"https:\/\/ebocreations.com\/products\/native-advertising-advertorial-disruption-in-the-21st-century-news-feed-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}