{"product_id":"new-technology-elite-hardcover","title":"New Technology Elite - Hardcover","description":"\u003cp\u003eby \u003cb\u003eVinnie Mirchandani\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHow-to guidance for optimizing incumbent technologies to deliver a better product and gain competitive advantage\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eTheir zip codes are far from Silicon Valley. Their SIC codes show retail, automobile or banking. But industry after industry is waking up to the opportunity of \"smart\" products and services for their increasingly tech-savvy customers. Traditionally technology buyers, they are learning to embed technology in their products and become technology vendors. In turn, if you analyze Apple, Google, Amazon, Facebook, Twitter and eBay, you marvel at their data centers, retail stores, application ecosystems, global supply chains, design shops. They are considered \"consumer\" tech but have better technology at larger scale than most enterprises. The old delineation of technology buyer and vendor is obsolete. There is a new definition for the technology elite - and you find them across industries and geographies. The 17 case studies and 4 guest columns spread through \u003ci\u003eThe New Technology Elite\u003c\/i\u003e bring out the elite attributes in detail. Every organization will increasingly be benchmarked against these elite - and soon will be competing against them.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eContrasts the productivity that Apple, Google and others have demonstrated in the last decade to that of the average enterprise technology group\u003c\/li\u003e \u003cli\u003eReveals how to leverage what companies have learned from Google, Apple, Amazon.com, and Facebook to your company's advantage\u003c\/li\u003e \u003cli\u003eDesigned for business practitioners, CEOs, CFOs, CIOs, technology vendors, venture capitalists, IT consultants, marketing executives, and policy makers\u003c\/li\u003e \u003cli\u003eOther titles by Vinnie Mirchandani: \u003ci\u003eThe New Polymath: Profiles in Compound-Technology Innovations\u003c\/i\u003e\n\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIf you're looking to encourage technology innovation, look no further. \u003ci\u003eThe New Technology Elite\u003c\/i\u003e provides the building blocks your company needs to become innovative through incumbent technologies.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe New Technology Elite\u003c\/p\u003e \u003cp\u003eHow Great Companies Optimize Both Technology Consumption and Production\u003c\/p\u003e \u003cp\u003eTheir zip codes are far from Silicon Valley. Their industry codes show retail, automobile, or banking. But industry after industry is waking up to the opportunity of \"smart\" products and services for their increasingly tech-savvy customers. Traditionally technology buyers, they are learning to embed technology in their products and become technology vendors.\u003c\/p\u003e \u003cp\u003eMeanwhile in Silicon Valley, you marvel at the challenge of rolling out 25 million Apple iPads in the first year of the product, 20 million users for Google+ in its first month of service, and the infrastructure to support over 750 million Facebook users. They are considered \"consumer\" tech but have better technology at a larger scale than most enterprises do in their data centers, retail stores, application ecosystems, global supply chains, and design shops. They are the new best practice leaders in many categories.\u003c\/p\u003e \u003cp\u003eThe New Technology Elite describes these two powerful trends--the \"consumerization of enterprise technology\" and, in contrast, \"the enterprising of consumer technology.\" These trends are revising the definition of who qualifies today as a technology elite. The seventeen case studies and four guest columns throughout the book bring out these elite attributes in detail.\u003c\/p\u003e \u003cp\u003eIt is no longer about being able to talk geeky terms like HTML5 or SQL Injection or cloud architectures. It is now about: \u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eProduct design elegance\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003ePhysical presence in strategic retail locations\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eEcosystems of developers and thriving app stores\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eSocial savvy\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eParanoia in the world of hacker groups such as LulzSec and Anonymous\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003ePragmatism in a world where attorneys are even more influential than engineers\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eBeing able to fly to Xiamen or Xanadu at a moment's notice\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eAnd much more\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eDesigned for business practitioners, CEOs, CFOs, CIOs, technology vendors, venture capitalists, IT consultants, marketing executives, and policy-makers, The New Technology Elite provides the essential building blocks your company needs to go from 0 to 60 on the innovation gauge by emulating the secrets of the technology elite.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTheir zip codes are far from Silicon Valley. Their industry codes show retail, automobile, or banking. But industry after industry is waking up to the opportunity of \"smart\" products and services for their increasingly tech-savvy customers. Traditionally technology buyers, they are learning to embed technology in their products and become technology vendors. \u003c\/p\u003e\u003cp\u003eMeanwhile in Silicon Valley, you marvel at the challenge of rolling out 25 million Apple iPads in the first year of the product, 20 million users for Google+ in its first month of service, and the infrastructure to support over 750 million Facebook users. They are considered \"consumer\" tech but have better technology at a larger scale than most enterprises do in their data centers, retail stores, application ecosystems, global supply chains, and design shops. They are the new best practice leaders in many categories. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe New Technology Elite\u003c\/i\u003e describes these two powerful trends--the \"consumerization of enterprise technology\" and, in contrast, \"the enterprising of consumer technology.\" These trends are revising the definition of who qualifies today as a technology elite. The seventeen case studies and four guest columns throughout the book bring out these elite attributes in detail. \u003c\/p\u003e\u003cp\u003eIt is no longer about being able to talk geeky terms like HTML5 or SQL Injection or cloud architectures. It is now about: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eProduct design elegance\u003c\/li\u003e \u003cli\u003ePhysical presence in strategic retail locations\u003c\/li\u003e \u003cli\u003eEcosystems of developers and thriving app stores\u003c\/li\u003e \u003cli\u003eSocial savvy\u003c\/li\u003e \u003cli\u003eParanoia in the world of hacker groups such as LulzSec and Anonymous\u003c\/li\u003e \u003cli\u003ePragmatism in a world where attorneys are even more influential than engineers\u003c\/li\u003e \u003cli\u003eBeing able to fly to Xiamen or Xanadu at a moment's notice\u003c\/li\u003e \u003cli\u003eAnd much more\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eDesigned for business practitioners, CEOs, CFOs, CIOs, technology vendors, venture capitalists, IT consultants, marketing executives, and policy-makers, \u003ci\u003eThe New Technology Elite\u003c\/i\u003e provides the essential building blocks your company needs to go from 0 to 60 on the innovation gauge by emulating the secrets of the technology elite.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eVINNIE MIRCHANDANI\u003c\/b\u003e has been called \"The King of Wow\" for his keen eye for technology-enabled innovation. His blog, \u003ci\u003eNew Florence. New Renaissance, \u003c\/i\u003e has cataloged 2,500 posts of innovative products, projects, and people in work, life, and play. His last book, \u003ci\u003eThe New Polymath\u003c\/i\u003e (Wiley), was widely praised as an \"innovation firehose.\" He is President of Deal Architect, a technology advisory firm. In prior roles, he was an analyst at Gartner, Inc., a leading technology research firm, and a global consultant at PwC, the advisory firm. He has keynoted at many business and technology conferences and has been quoted in the \u003ci\u003eWall Street Journal, \u003c\/i\u003e \u003ci\u003eBloomberg\u003c\/i\u003e \u003ci\u003eBusinessweek, Financial Times, \u003c\/i\u003e and other executive and technology publications.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 400\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.34 x 9.11 x 6.41 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 27, 2012\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51761096818976,"sku":"9781118103135","price":49.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/04ed618ff602deec8ed5ee19dc6e2932.webp?v=1780199608","url":"https:\/\/ebocreations.com\/products\/new-technology-elite-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}