{"product_id":"newsonomics-twelve-new-trends-that-will-shape-the-news-you-get-hardcover","title":"Newsonomics: Twelve New Trends That Will Shape the News You Get - Hardcover","description":"\u003cp\u003eby \u003cb\u003eKen Doctor\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe New News \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eReports of the death of the news media are highly premature, though you wouldn't know it from the media's own headlines. Ken Doctor goes far beyond those headlines, taking an authoritative look at the fast-emerging future. \u003cp\u003e\u003c\/p\u003eThe Twelve Laws of Newsonomics reveal the kinds of news that readers will get and that journalists (and citizens) will produce as we enter the first truly digital news decade. \u003cp\u003e\u003c\/p\u003eA new Digital Dozen, global powerhouses from \u003ci\u003eThe New York Times, \u003c\/i\u003e News Corp, and CNN to NBC, the BBC, and NPR will dominate news across the globe, Locally, a colorful assortment of emerging news players, from Boston to San Diego, are rewriting the rules of city reporting, \u003cp\u003e\u003c\/p\u003e\u003ci\u003eNewsonomics\u003c\/i\u003e provides a new sense of the news we'll get on paper, on screen, on the phone, by blog, by podcast, and via Facebook and Twitter. It also offers a new way to understand the why and how of the changes, and where the Googles, Yahoos and Microsofts fit in. \u003ci\u003eNewsonomics\u003c\/i\u003e pays special attention to media and journalism students in a chapter on the back-to-the-future skills they'll need, while marketing professionals get their own view of what the changes mean to them.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eKEN DOCTOR spent twenty-one years with Knight Ridder, long the country's second-largest newspaper company until its sale in 2006. He served in key editorial and executive roles and then completed his career there as VP\/Editorial, VP\/Strategy and VP\/Content Services for Knight Ridder Digital in San Jose. He writes the popular Content Bridges blog, serves as news industry analyst for the research and advisory firm Outsell, and appears frequently on television and radio as a media expert.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 9.4 x 6.4 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 02, 2010\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51748756947232,"sku":"9780312598938","price":35.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/23583a7dd6e457fcc38296281612a998.webp?v=1779915339","url":"https:\/\/ebocreations.com\/products\/newsonomics-twelve-new-trends-that-will-shape-the-news-you-get-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}