{"product_id":"no-b-s-direct-marketing-the-ultimate-no-holds-barred-kick-butt-take-no-prisoners-direct-marketing-for-non-direct-marketing-businesses-paperback","title":"No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDan S. Kennedy\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eDan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants-all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants, and sales.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eTransform Your \"Ordinary\" Business into an EXTRAORDINARY MONEY MACHINE\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eMost \"ordinary\" businesses advertise and market like the big brand-name companies, so they spend (waste) money on image, brand, and presence. But copycatting the big brand-name companies is like a rabbit behaving like the lion. It makes no sense.\u003c\/p\u003e\u003cp\u003eDirect marketing expert \u003cb\u003eDan Kennedy\u003c\/b\u003e and his team of elite consultants--all successful at borrowing strategies from pure direct marketing businesses like QVC, J. Peterman, Zappos, and Publishers Clearinghouse--deliver the fundamentals of direct marketing as it can be applied to any business, sales career, or professional practice. Then, they take you behind the scenes of exceptionally successful non-direct marketing businesses and show you how to cash in using their unorthodox direct marketing strategies.\u003c\/p\u003e\u003cp\u003eYou'll learn the customer-getting, sales-boosting tactics you never knew existed and master Dan's \u003cb\u003e10 No B.S. Rules of Direct Marketing for Non-Direct Marketing Businesses: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eRule #1: There Will ALWAYS Be an Offer or Offers\u003c\/li\u003e\n\u003cli\u003eRule #2: There Will Be Reason to Respond Right Now\u003c\/li\u003e\n\u003cli\u003eRule #3: You Will Give Clear Instructions\u003c\/li\u003e\n\u003cli\u003eRule #4: There Will Be Tracking, Measurement, and Accountability\u003c\/li\u003e\n\u003cli\u003eRule #5: Only No-Cost Brand-Building\u003c\/li\u003e\n\u003cli\u003eRule #6: There Will Be Follow-up\u003c\/li\u003e\n\u003cli\u003eRule #7: There Will Be Strong Copy\u003c\/li\u003e\n\u003cli\u003eRule #8: It Will Look Like Mail-Order Advertising\u003c\/li\u003e\n\u003cli\u003eRule #9: Results Rule. Period\u003c\/li\u003e \u003cli\u003eRule #10: You Will Be a Tough-Minded Disciplinarian and Put Your Business on a Strict Direct Marketing Diet\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eDan S. Kennedy\u003c\/b\u003e is a multi-millionaire serial entrepreneur with past and present interests in diverse businesses; a strategic advisor, marketing consultant and coach with a cadre of private clients ranging from exceptionally ambitious entrepreneurs to the CEO's of companies as large as $1.5-Billion; one of the highest paid direct-response copywriters in the world; a popular professional speaker and seminar leader; and a prolific author. He resides in Phoenix, AZ.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 244\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 8.9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 12, 2018\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51875311092000,"sku":"9781599186252","price":22.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/mVf7gHVrh99781599186252.webp?v=1781746544","url":"https:\/\/ebocreations.com\/products\/no-b-s-direct-marketing-the-ultimate-no-holds-barred-kick-butt-take-no-prisoners-direct-marketing-for-non-direct-marketing-businesses-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}