{"product_id":"noise-living-and-leading-when-nobody-can-focus-hardcover","title":"Noise: Living and Leading When Nobody Can Focus - Hardcover","description":"\u003cp\u003eby \u003cb\u003eJoseph McCormack\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTeaches managers and leaders to cut through the static and hone their focusing skills\u003c\/b\u003e\u003cb\u003e \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn the current digital age, it is becoming increasingly more difficult to stay focused. Smartphones, tablets, smart watches, and other devices constantly vie for our attention. In both business and life, we are constantly bombarded with tweets, likes, mentions, and a constant stream of information. The inability to pay attention impacts learning, parenting, prioritizing, and leading. Not surprisingly, attention spans have gotten shorter. Already being pulled in a dozen directions every minute, managers and business leaders often struggle to address important issues and focus on everything that needs attention.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eNoise: Living and Leading When Nobody Can Focus \u003c\/i\u003eteaches managers and leaders how to help themselves and others sharpen their focusing skills. In this follow-up to his first book \u003ci\u003eBrief\u003c\/i\u003e--the proven, step-by-step approach to clear, concise, and effective communication--author Joseph McCormack helps readers cut through the static and devote their attention to what is important. This engaging, informative book will help you: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eApply effective, real-world techniques to hone your focus and reduce interference\u003c\/li\u003e \u003cli\u003eLearn the lessons taught to organizations such as Harley-Davidson, BMO Harris Bank, MasterCard, and the US Army\u003c\/li\u003e \u003cli\u003eUnderstand how modern technology can actually strengthen your focus if used correctly\u003c\/li\u003e \u003cli\u003eAvoid becoming a casualty of \"weapons of mass distraction\"\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eNoise: Living and Leading When Nobody Can Focus \u003c\/i\u003eis a valuable resource for leaders and managers seeking to develop laser-sharp focus and apply it to everything you do.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHow can you focus when there is so much noise?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAt work, at school, and at home, our days are filled with digital disruptions, random distractions, and constant information.\u003c\/p\u003e \u003cp\u003eOur mind is a battlefield that's being divided by weapons of mass distraction. It's unclear how to defend ourselves while our brains suffer an unrelenting barrage.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eNoise management is the key to leading an intentional life.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIt's our personal responsibility to purposely manage how, when, and where we choose to control our attention. Here are a few things you'll learn in the book: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eDependable maneuvers to avoid weapons of mass distraction in every facet of our lives\u003c\/li\u003e \u003cli\u003eEngaging stories that explore the real risks of succumbing to noise versus fighting it\u003c\/li\u003e \u003cli\u003eEffective, real-world techniques to strengthen your own focus and reduce interference\u003c\/li\u003e \u003cli\u003ePractical skills to help improve how other people around you can pay better attention\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eRather than simply painting a depressing picture, this pragmatic guide offers a forthright approach to adapting to a busy, noisy world.\u003c\/p\u003e \u003cp\u003eWhat's more, the book builds a direct connection between clear thinking and clear communication (the essence of the book \u003ci\u003eBRIEF\u003c\/i\u003e)--and purposeful living.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIt's time to manage the noise, or the noise will manage you.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNoisy lives are the new normal. Our days are filled with always-on access to digital devices, boundless data, endless choices, and mindless chatter that erodes our ability to concentrate, think, and create. Information is now more of a threat than a reward.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAttention is becoming our most precious personal resource.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhen our brains are filled to overflowing, we mindlessly tune out what really matters. We all risk becoming mentally anemic by digesting empty brain calories all day. We need to develop practical strategies to protect our minds from the barrage and strengthen where, when, and how we focus.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eA practical, encouraging plan to defend ourselves every day.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eJoseph McCormack has forged some old-school answers to a new-world problem. In this captivating follow-up to his first book, \u003ci\u003eBRIEF: Make a bigger impact by saying less\u003c\/i\u003e, he explores how the onslaught of information overload and constant connectivity is rewiring our brains for the worse. What's more, he shows leaders, employees, parents, and everyone else how to survive the tsunami of noise, regain our ability to concentrate, and help those around us too.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eJOE MCCORMACK\u003c\/b\u003e is passionate about helping people gain clarity when there is so much competing for our attention. He is a successful marketer, entrepreneur, and author. His first book, \u003ci\u003eBRIEF: Make a bigger impact by saying less\u003c\/i\u003e (Wiley, 2014) sets the standard for concise communication.\u003c\/p\u003e \u003cp\u003eJoe is the founder and managing director of The BRIEF Lab, an organization dedicated to teaching professionals, military leaders, and entrepreneurs how to think and communicate clearly. His clients include Boeing, Harley-Davidson, Microsoft, Mastercard, DuPont, and select military units and government agencies. He publishes a weekly podcast called \u003ci\u003eJust Saying\u003c\/i\u003e that helps people master the elusive skills of focus and brevity.\u003c\/p\u003e \u003cp\u003eHe lives in Pinehurst, NC, and suburban Chicago, IL.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 304\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.2 x 9.1 x 6.1 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 05, 2019\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51772715139360,"sku":"9781119553373","price":26.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/3100f1e4722dc2df9f940196c83ae6af.webp?v=1780412280","url":"https:\/\/ebocreations.com\/products\/noise-living-and-leading-when-nobody-can-focus-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}